Welcome!

Java IoT Authors: Elizabeth White, Pat Romanski, Liz McMillan, Shelly Palmer, Karthick Viswanathan

Related Topics: Java IoT

Java IoT: Article

Making the Grade

Making the Grade

We often think of business as a competitive sport, a contest to win customers, but it's much more than that. It's an education.

The business we're in - technology - happens to be one of the most competitive, and we thrive on that. But it also provides a classroom for something quite different: cooperation.

More than perhaps any other industry, the tech sector requires competitors to work together.

You can learn a lot about teamwork in sports, but we don't know of any sport where you cooperate with your opponents. In high-tech, you do. (Unless you're a monopolist.)

Nowhere is this more evident that in the case of a cross-platform technology known as Java. It was invented by one company but developed in cooperation with many others. Nobody has a monopoly on innovation, after all, and it's really astounding what can happen in terms of both innovation and across-the-board wealth creation when you create an open market.

The company that invented Java happens to be Sun Microsystems, but the technology has rapidly matured, thanks to the contributions of a global community that includes some of Sun's fiercest rivals.

Why do rivals cooperate? The answer lies in art, science, and philosophy - all required subjects for an advanced degree in business.

The key concept is that, in a networked world, agreed-upon standards make the market bigger for everyone. After all, my telephone is worth more to me if it works with your phone and vice versa.

That's the philosophy. The science is the underlying technology, and the art is in reaching agreement. In all those subjects, we'd say that the Java community has earned an A.

All Java specifications are developed in an open, industry-wide process, and adoption rates have been phenomenal: Every major technology company (except one) has adopted Java technology, and 80% of the world's companies are using it in their business systems.

Java technology has made the grade because it runs on personal computers, mobile phones, TV set-top boxes, smart cards, and network servers. The result is that a wide range of companies are selling Java products and services - companies such as IBM, Oracle, BEA, and Computer Associates, not to mention Electronic Arts, which recently ran 6 billion minutes of Java games online in a single month.

Add to that nine of the top 10 mobile phone makers - plus carriers covering the United States, Canada, Europe, Hong Kong, Korea, and Japan - and it's easy to see that Java has steadily opened new markets and new opportunities. (Handsets running Java software can bring in as much as twice the revenue per user by enabling access to new services.)

But the cooperative, cross-platform nature of the technology and its rapid adoption are really just object lessons in a special brand of alchemy that turns cooperation into gold.

Where Java really shines, and the whole community moves to the head of the class, is a subject that has grown in importance as network computing has become a vital component of the worldwide economy: security.

Strong security was designed into the technology from the get-go - strong typing, strong checking, and strong contracts between the pieces, if you want the technical terms. Seven years and two million software developers later, there's never been a Java virus of any consequence.

So give the Java community - partners and competitors alike - an A+ in both wealth creation and wealth preservation. If that doesn't win customers, we don't know what will.

More Stories By Jonathan Schwartz

Jonathan Schwartz is president and chief operating officer of Sun Microsystems. In this role he is responsible for operations and execution of Sun's day-to-day business including Systems, Software, Global Sales Operations, worldwide manufacturing and purchasing, customer advocacy and worldwide marketing. Prior to this position, he served as EVP of Sun's software group where he was responsible for the company's software technologies and business. While in this position, he revolutionized Sun's software strategy with the introduction of the Java System, an innovative collection of highly integrated software for the development, deployment and operation of Java technologies.

Comments (8) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Michael Salisbury 07/30/04 10:14:10 AM EDT

Quantrix is back - written in Java and available commerically for Windows. OS X and Linux versions are in Alpha release (July 2004). http://www.quantrix.com.

DH 01/17/03 03:52:00 PM EST

Altruism is not a trait of modern corporations. Modern businessmen are not artists, philosophers or scientists.

It is simply a matter of practicality. If Sun shut everybody else out, Java could not have succeeded. But, by letting others in, they have co-opted the efforts of others to help Java succeed. If Sun felt that Java could succeed without others, they never would have opened Java up.

To pretend that opening Java up was some gift to the world is just Sun marketing. To pretend that business is noble by comparing it with "purer" pursuits such as art, science and philosophy is something that businesspeople tell themselves so they can feel better about themselves.

John 01/16/03 09:53:00 AM EST

Apparently some of you missed the part where Sun has to make some money off Java, instead of just letting BEA, IBM and Oracle walk away with the profits. Its healthy competition...SunONE Portal runs on BEA, SunONE and Websphere, does the IBM or BEA portal do that?!?

RP 01/14/03 02:06:00 PM EST

When will the dark cloud of Microsoft's intimidation lift off the technology sector?

Hopefully soon.

John Allen 01/14/03 09:07:00 AM EST

This says very well in very few words the very many reasons many of us like/use/support Java. Thank you, Mr. Schwartz.

snomis 01/14/03 02:37:00 AM EST

Since the J2EE specs are all public how can Sun privatize the market with SunONE? They're trying to provide a complete set of products, but they're coming from behind in terms of market share for BEA, IBM, Oracle, JBoss, etc.

Just because Sun invented Java doesn't give them any advantage other than brand recognition when it comes to the J2EE market. Given the Netscape/iPlanet past I'd say they have an even harder job.

Alexander Lamb 01/14/03 02:34:00 AM EST

I remember that in another life, Mr. Schwartz was a successfull entrepreneur, selling what was probably the most advanced office suite (Quantrix someone?) on the most advanced desktop os. All this, with a team of 20 people.
When purchased by SUN, we all thought: fine, those great apps will become Java apps! 6 years later, nothing! So what has Java achieved except a good marketing mind share. Technically, if you look at ADA, Eiffel, Modula3, etc... most of the features were already there.
For desktop apps, Objective-C, pure C, C# will end up being (still) the best way to go, sadly in a way, as I always hope for some breakthrough, but Java isn't the one.

SunFan 01/14/03 01:29:00 AM EST

Is this a paid advertisement? Sun built an open market with J2EE and is now trying to privatize it with SunOne.

@ThingsExpo Stories
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that Suzuki Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Suzuki Inc. is a semiconductor-related business, including sales of consuming parts, parts repair, and maintenance for semiconductor manufacturing machines, etc. It is also a health care business providing experimental research for...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...