Welcome!

Java IoT Authors: Zakia Bouachraoui, Liz McMillan, Kevin Benedict, Elizabeth White, Yeshim Deniz

Related Topics: Java IoT

Java IoT: Article

Sun Is Intent on Growing the Market

Rich Green Unveils Bold New Trajectory for Java

(June 12, 2003) - It was "One Architecture" day here yesterday at the Moscone Center in San Francisco, where JavaOne 2003 is being held for the eighth successive year.

Day Two began with a warm-up routine by "engineer/comedian" Don McMillan - a former chip designer and a full-blown member of the SunOffice team, with an MSEE from MIT and a unique line in developer-oriented humor. (" 'Linux' is a Latin word meaning: I don't do Windows")

No sooner had John Gage, chief researcher and director of Sun's Science Office, introduced the day's opening speaker, Rich Green, Sun's VP of Sun Developer Tools and Java Software, than Green was beckoning Jonathan Schwartz back onto the same stage that he had dominated so successfully at Monday's opening keynote.

A special announcement. Hot off the press.

Schwartz, Sun’s EVP of Software, announced that - per a newly-inked agreement - "HP will now be shipping Java on all of their PCs and all of their personal systems." To a spontaneous round of applause from the Java faithful, Schwartz publicly thanked all those HP employees who might happen to be in the audience.

Green then announced that Sun and Dell, too, had reached a brand-new understanding: the latest version of Java will be delivered on all Dell's computers running Windows and Linux. "So we’re doing our absolute utmost to make sure that Java is everywhere…" remarked Schwartz, before turning the stage back over to Rich Green.

"Turning up the developer volume"

Carefully clad in developer-friendly jeans and black turtleneck, Green addressed the key question of the week: what is Sun doing for Java developers? How is Sun, in a nice turn of phrase, "turning up the developer volume"?

There are 3 million developers currently writing for the Java platform, Green noted, and one metric Sun uses for measuring software platforms and assessing how well things are going is to look at how many lines of code has the developer community has written, divided by the number of lines of code Sun has written.

"If it grows," Green said, "Then that is good. And this number is indeed growing."

"We have a plan," he continued. "More of the same. Continue to build great technology. Continue to work with the community. Bring more folks to the platform, create new opportunities (mobile devices, Java Cards, etc.) and further energize the community to add power and substance to the Java platform."

Worldwide, Green pointed out, IDC predicts an increase from 7.8 million professional developers in 2001 to 13.3 million by 2006. Then, in a compellingly simply formula, he broke down the universe of developers into four types, represented by four quadrants.

Quadrant number one, Green said, is the Technologist - in other words, the archetypical early-adopter, top-line developer such as comes to JavaOne. Quadrant number two is the Enterprise Architect.

Quadrant number three is the Corporate Developer, described by Green as "folks who build apps of medium complexity and prefer not to write lots of code. They look at assembly rather than code to get the job done."

Quadrant number four is the Integrator – the developer involved mostly in EAI-like solutions, involved with, for example, taking legacy systems and wrapping them in standard interfaces, that kind of thing.

"Java's been successful in the top two quadrants," Green observed, before making the most telling point of his morning presentation: "It's a lot easier to build in the bottom two." Meaning, increase the market, the sheer number of developers.

"We all need to go after corporate developers next…"

In other words, he explained, lest anyone not follow the math, there just aren't that many folks like Java gurus James Gosling, Tim Lindholm, and Graham Hamilton - the lead architects of Java. There just aren’t thousands of developers of that caliber… let alone hundreds of thousands.

"The enormous growth opportunity," Green assured his audience, "is in the area of the corporate developer, and it's where we all need to go next…"

Green then recapped Sun's recent activities aimed at beginning this process, including JSR 223 as a way of bringing 3 million scripting programmers over to Java. He mentioned the improvements over the past 18 – 24 months to the Java platform, to support and promote ease of development – Java Server Faces, JDBC Row Sets, a metadata JSR, new mobile APIs to simplify mobile development.

But the message of the morning, just as Jonathan Schwartz had said in his keynote 24 hours previously, was that Java is now on a new trajectory: from Sun’s perspective, there is no higher priority than the expansion of the worldwide Java community from its "mere" 3 million… to five, ten, or whatever the ultimate number of millions might be.

In the words of the song - and no, this is not Rich Green’s song but the one that maybe came to the minds of a number of delegates to this year's JavaOne - "You gotta have a dream / If you don't have a dream / Then how you gonna have a dream come true?"

Let's see what Scott McNealy has to say about all this when he puts this conference to bed on Friday.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, discussed the best practices that will ensure a successful smart city journey.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secu...
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform elimi...