Welcome!

Java IoT Authors: Pat Romanski, Elizabeth White, Liz McMillan, Yeshim Deniz, Mehdi Daoudi

Related Topics: Java IoT

Java IoT: Article

Java on the Desktop: Javaland Seems Divided

JDJ Feedback Special

(September 22, 2003) - Opinions in the Java community seem completely divided as to whether the Java Desktop System is a stroke of genius by Sun or a "bridge too far" in terms of marketing stretch.

Alan Williamson's opinion piece, "Does Sun's Desktop System 'Hijack' the Java Brand?" acted as a lightning-rod for arguments on both sides of the issue. JDJ Industry Newsletter here provides a round-up of the best comments received to date.

Many Java developers seized the opportunity presented to them by Williamson's piece to express the view that what Sun needs to develop is faster, easier, and better tools to develop and deploy (desktop/Web) applications regardless of what those tools might actually be called. In other words, while acknowledging that marketing is key to any lasting success, their worry is that marketing will only take you so far.

"qmdb" for example writes: "The Sun Desktop project will not be a success. The weak point of a Sun product is always the User Interface. Sun is not capable of building a normal GUI, so building a complete Desktop will be very hard for them."

Others seem more concerned about the confusion that almost inevitably is going to ensure when a desktop system based on Linux is served up to the outside world as a 'Java' Desktop System.

"If it's not Java don't call it Java."

Leroy Beaversdorf writes candidly, "This is the third (fourth?) name change from Sun in the last 18 months or so. WorkShop, Forte, Sun ONE, Sun Java...What's next?"

"This is not the worst of it," intones Marcos Polanco. "By using 'Java' in their own products - JDS, JES, java.com, java.net - Sun is no longer the 'technological Switzerland.' In the old system, it used 'SunONE', IBM used 'WebSphere', and BEA used 'WebLogic' when talking about their platforms...'Java' was a neutral force."

In other words, Polanco takes the same basic position as Alan Williamson, although - unlike Williamson, who sees it from Sun's side too - his tone is altogether gloomier.

"By hijacking the name for their own products," Polanco concludes, "Sun is making it more difficult for others to play the Java game. Linux has remained neutral, and is reaping the benefits. Another one bites the dust."

Another developer, identifying himself only as Mark, takes this line of criticism one stage further, extending the question-mark to Sun's strategy as a whole.

"Sun is trying to gain access to the desktop market as other big and powerful companies have," he writes, referencing IBM's os2 warp, and Oracle's New Internet Computers (NICs). "They failed miserably," continues Mark. "Why? NO APPLICATIONS, AND NO PC VENDORS ON BOARD."

"Nothing will change," says Mark, no longer shouting, "if Sun doesn't change this. After all from the desktop perspective they are wrapping up open source products into one/easier install. However, nothing is stopping corporations from using these products now."

He then has a final thought. "Also, has anyone heard of Lindows!? Same exact strategy as Mad Hatter."

Sensible Strategy

A developer posting only as "Dave" believes that the Java Desktop System, on the contrary, is perfectly sensible. "I think that as long as there is an easy-to-use-and-install OS that guarantees my Java app will run smmothly then this will be an asset in the marketplace," he writes.

"One other thing," Dave adds, "in my experience in the last 10 years, Sun's products seem to be improving at a quicker and quicker pace, faster than the opposition. I have been using Sun ONE Studio(Forte) and it is a rock solid piece of software which does everything nost people need, for free, even on Windows."

And a Belgian developer, S.C., takes a similar line: "Linux is the ideal development platform for Java and C++," he writes, adding "This JDS marketing will make it a lot easier to use Linux. That matters. Any step forward for Linux is a step forward for Java. Together they form a framework."

S.C. expands on this thought. "Everything that Microsoft, does it calls .NET. It helps. The battle is not anymore Windows vs Unix. Both will be around. It is Java against .NET. Nobody is interested in a language. What is important is a framework and the investment that companies do in that framework."

"I don't think it is loose marketing. By calling everything Java ...it helps to understand that there is a concerted effort."

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (12)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...