Welcome!

Java IoT Authors: Pat Romanski, Liz McMillan, Elizabeth White, Yeshim Deniz, Frank Lupo

Related Topics: @DevOpsSummit, Java IoT, Microservices Expo, Linux Containers

@DevOpsSummit: Blog Feed Post

Node.js in Retail | @DevOpsSummit #DevOps #Docker #Microservices

According to w3techs.com, Node.js usage has gone up 241 percent in the last year alone

How Node.js Revolutionized the Retail Space
By Omed Habib

In a crowded world of popular computer languages, platforms and ecosystems, Node.js is one of the hottest. According to w3techs.com, Node.js usage has gone up 241 percent in the last year alone. Retailers have taken notice and are implementing it on many levels. I am going to share the basics of Node.js, and discuss why retailers are using it to reduce page load times and improve server efficiency. I’ll talk about similar developments such as Docker and microservices, and look at several companies implementing these technologies. I’ll also discuss how mobile computing is changing buyer behavior and expectations.

Distributed Devices
I believe one of the main reasons retail stores and related businesses are embracing Node.js is due to its ability to build data-intensive apps that can run in real time across a spectrum of distributed devices. Also, its performance is much faster for high-traffic applications than other traditional languages, such as Java. As consumers continue to shop more from their mobile devices, these factors are increasingly important. Bob Sherwin, a senior marketing director at Wayfair LLC, told Internet Retailer magazine that only a year ago customers would research products on their handset, but make the actual purchase from their desktop computer or tablet. Now they are comfortable making purchases right from their smartphone, increasing the need for stronger support from the web APIs these devices interface with.

Mobile Sales Growing Fast
These changes in buying behavior on mobile devices are leading retailers to re-evaluate their approach to mobile marketing. Mobile sales are growing fast — Goldman Sachs estimates that worldwide commerce sales on mobile devices will reach $415 billion in 2016, rising to $626 billion in 2018. Experts expect mobile sales to continue growing at a furious pace because they are currently expanding at twice the rate of e-commerce sales. However, these numbers only reflect actual purchases. When research and browsing time is factored in, mobile’s role in retail sales takes on even greater impact.

Node.js on the Rise
Node.js strengths in retail include:

  • The ability to handle many connections at the same time, which reduces operating costs.
  • Hundreds of thousands of modules currently available in the official Node.js package manager, which makes it easy for developers to build apps quickly rather than starting from scratch each time.
  • Its ability to use resources on the server as they are needed, reducing its footprint considerably.
  • Its efficiency and the way it increases productivity gains. Node.js is a natural for agile development as it only needs one-third to one-half the lines of code to complete a job.
  • Its speed. Node.js is built on Google’s JavaScript V8 runtime engine. Google made V8 available to other projects when they made the code open source.
  • The fact that it allows developers to test different options quickly. When Netflix was trying to figure out the best way to let Sony Playstation 3 users download movies, they came up with four different interfaces for testing. The interface that won was not even a favorite of the programming team.

Retailers and related companies using Node.js include:

  • LinkedIn. LinkedIn was an early Node.js evangelist. They abandoned Ruby on Rails for Node.js back in 2011. Today, the entire stack is driven by Node.js. Speeds improved up to 20 times, and server count was reduced from 30 to three.
  • Uber. Uber completely changed their web layer to Node.js to improve efficiency and create a better experience for customers and partners. Node.js replaced a LAMP stack with PHP and MySQL. PHP did not scale well and produced unacceptable bugs — there were errors like double-dispatching which sent two cars to one customer. They decided to separate the business logic from the dispatch system that operated in real time. Node.js was selected to bring the system up to date and be able to handle more connections efficiently.
  • Groupon. Groupon was another high profile e-commerce company who left Ruby on Rails behind for Node.js. Was it worth it? They noticed page load times improved 50 percent and are now able to develop new features quicker.

Supplementing Node.js to Node.js
Node.js is just one of several rapidly developing technologies that retailers are using. Docker, microservices, and agile development are also high on the list for retail and e-commerce companies.

  • Docker. Docker is an open-source project that packages an app and its dependencies in a container.
  • Microservices. Microservices is a process of building a large app as a system of small, modular services. Each microservice has a business purpose and uses simple methods to communicate with other services.
  • Agile Development. Developing software through cross-functional teams using continuous improvement and rapid planning and implementation.

For example, here are examples of retailers and sales-oriented companies who have used these technologies.

  • Shopify. Shopify implemented Docker to make their data centers more adaptable and easier to maintain. Shopify primarily relied on Ruby on Rails to handle thousands of requests per second spread over 1,700 cores. However, as Docker’s popularity began to expand, Shopify considered it for several benefits, including scaling up several servers quickly to handle traffic surges, using spare capacity in server farms for heavy-duty operations, and the ability for several containers to do different work on the same hardware with no interference.
  • Salesforce. Agile development is not new, but more companies are in the process of improving their agile methods. Twitter and Salesforce are two high-profile companies that rely on agile development for shorter cycle times, reduced bottlenecks and increased productivity. The key is self-organized teams with dedicated resources who can continually iterate their approach. They work under principles such as minimal work-in-progress and continuously releasable products that rely on automation to help keep everything lean.

Node.js shines, since it can be rapidly reconfigured and will adapt quickly to high-demand environments. Just as they have with other newer architecture design-patterns, like Docker and microservices, I soon expect to see more retailers using Node.js. We are now living in a high-traffic world, so retailers that can meet customer needs quickly and efficiently will garner more sales and profits in the process.

The post How Node.js Revolutionized the Retail Space appeared first on Application Performance Monitoring Blog | AppDynamics.

More Stories By AppDynamics Blog

In high-production environments where release cycles are measured in hours or minutes — not days or weeks — there's little room for mistakes and no room for confusion. Everyone has to understand what's happening, in real time, and have the means to do whatever is necessary to keep applications up and running optimally.

DevOps is a high-stakes world, but done well, it delivers the agility and performance to significantly impact business competitiveness.

@ThingsExpo Stories
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. ANSeeN are the measurement electronics maker for X-ray and Gamma-ray and Neutron measurement equipment such as spectrometers, pulse shape analyzer, and CdTe-FPD. For more information, visit http://anseen.com/.
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, will discuss how from store operations...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they bu...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
SYS-CON Events announced today that Datera will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera offers a radically new approach to data management, where innovative software makes data infrastructure invisible, elastic and able to perform at the highest level. It eliminates hardware lock-in and gives IT organizations the choice to source x86 server nodes, with business model option...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.