Welcome!

Java IoT Authors: Zakia Bouachraoui, Elizabeth White, Liz McMillan, Pat Romanski, Yeshim Deniz

Related Topics: Java IoT

Java IoT: Article

Sun: a 3-Letter Word Meaning (Says McNealy) "Low-Cost Computing"

* Breaking News from COMDEX *

Opening COMDEX 2003 this morning in Las Vegas, Scott McNealy - chairman, president, and CEO of Sun Microsystems - had one thing to say above all about the future of technology: "The network is still the computer."

"Through all of the noise and the stock meltdown," McNealy said, "the network remains. The network is everywhere. Those who think it's not happening are missing the bet."

Considered by many to be potentially one of the most important addresses he has given since the incorporation of the company in February 1982, McNealy then went on to describe Sun's three-pronged attack on IT - with something for those running data centers, something for developers, and something for the end user.

Scott McNealy in action on the keynote stage at the first day of COMDEX 2003
with John Loiacono, head of Sun's operating systems products. Photo Copyright SYS-CON Media

Re-Stating Sun's Significance

"Sometimes we have to step above the noise," McNealy explained, "and re-state our significance."

That significance was most easily illustrated, McNealy reckoned, by the facts - whether it's the fact that, as he reminded everyone attending COMDEX and those tuned in to the Web simulcast worldwide, he is just one of the now 150 million owners of a Java-enabled phone, or the fact that 7 million Web sites run Java, "including all the major portals" (hockey-lover McNealy is particularly proud of the fact that NHL.com is one of them!).

"Sun supports 100% of the global Fortune 500, and 70% of Nasdaq companies," he went on, before mentioning that Java Cards alone were now seemingly as prevalent as plankton in the ocean.

Photo Copyright SYS-CON Media

Without stopping to drill down into the nuances of the Java Card 2.2.1 specification or to toot his horn about how Sun has beaten the world at showing that it can make something as small as credit card that still has the computing power of an Apple II computer, McNealy instead rattled off the success stories - "Belgium is putting in a national identify system, that's 10 million Java Cards right there."

Java smart cards would soon be issued the 5 million Department of Defense and US government users of the sensitive systems upon which national security depends, so that only after their card is authenticated using "multifactor authentication" are they able to get anywhere in those systems.

It is all an example of Sun's overriding commitment to reducing cost and complexity, McNealy declared.

"We're simplifying the business model," he continued. Including his own. "Imagine if we'd just used yahoo.com for e-mail and Salesforce.com for ERP, how many fewer employees I'd have needed at Sun," he said - only half jokingly.

He said he admires the model of Salesforce.com, with its 6,700 corporate customers but only one way of billing you. He loves scale and he loves simplicity.

"Our mission critical-strategy is moving the entire Chinese Ministry of Railways on to a single secure sign-on server. That's one million employees."

Simplicity. And with it, cost reductions.

And lots of cool technology and innovations.

"We're not doing mainframes," McNealy said, "we're focused with a heavy R&D bent, investing nearly $2 billion in R & D. I've yet to walk into a customer and have them say 'Please stop doing all this invention!'"

"Unload Java!"

Everybody's writing to him these days, he said. One correspondent urged him to "Unload Java."

"Hmm," mused McNealy out loud. "Ford, why don't you unload cars?" (The "Go figure" was unspoken but obvious.)

But McNealy didn't dwell on Sun's software for he had a major hardware announcement to make.

"We're now cheaper than Dell, and we have a Solaris X86 that runs like the wind," he said, noting that the fastest-growing part of our Sun's computer product lies in the data center, with people buying these machines in quantities from 1 to 100.

But people also want performance, he conceded, which is why he introduced next the President & CEO of Advanced Micro Devices, Inc -  known as AMD worldwide  - to confirm that today Sun and AMD were announcing the solution that both companies believe the industry has been waiting for: to be able to run both 32- and 64-bit computers. Henceforth, Sun's Java Enterprise System would be offered on the AMD Opteron processor.

"Both Sun and AMD have been working to figure out how do we best allow the IT community to exploit the 64-bit stuff," said Hector J. de Ruiz. "One of the things they want is the disruptive technology without the disruption costs. They want standards, and they want control."

As McNealy said, in conclusion: "Sun is trying to improve the life and times of those stuck in the machine room. We are the only company trying to do the right thing, long term."

More Stories By Java News Desk

JDJ News Desk monitors the world of Java to present IT professionals with updates on technology advances, business trends, new products and standards in the Java and i-technology space.

Comments (5)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Whenever a new technology hits the high points of hype, everyone starts talking about it like it will solve all their business problems. Blockchain is one of those technologies. According to Gartner's latest report on the hype cycle of emerging technologies, blockchain has just passed the peak of their hype cycle curve. If you read the news articles about it, one would think it has taken over the technology world. No disruptive technology is without its challenges and potential impediments t...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
If a machine can invent, does this mean the end of the patent system as we know it? The patent system, both in the US and Europe, allows companies to protect their inventions and helps foster innovation. However, Artificial Intelligence (AI) could be set to disrupt the patent system as we know it. This talk will examine how AI may change the patent landscape in the years to come. Furthermore, ways in which companies can best protect their AI related inventions will be examined from both a US and...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Bill Schmarzo, Tech Chair of "Big Data | Analytics" of upcoming CloudEXPO | DXWorldEXPO New York (November 12-13, 2018, New York City) today announced the outline and schedule of the track. "The track has been designed in experience/degree order," said Schmarzo. "So, that folks who attend the entire track can leave the conference with some of the skills necessary to get their work done when they get back to their offices. It actually ties back to some work that I'm doing at the University of San...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
Bill Schmarzo, author of "Big Data: Understanding How Data Powers Big Business" and "Big Data MBA: Driving Business Strategies with Data Science," is responsible for setting the strategy and defining the Big Data service offerings and capabilities for EMC Global Services Big Data Practice. As the CTO for the Big Data Practice, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He's written several white papers, is an avid blogge...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...