Welcome!

Java IoT Authors: Liz McMillan, Elizabeth White, Pat Romanski, Stackify Blog, Progress Blog

Related Topics: @BigDataExpo, Java IoT, @CloudExpo

@BigDataExpo: Blog Post

Big Data Analytics Spur Growth | @BigDataExpo #BigData #DigitalTransformation

Veikkaus digitally transforms as it emerges as new combined Finnish national gaming company

Big Data Analytics Spur Growth in Gaming Company Merger

The next BriefingsDirect Voice of the Customer digital transformation case study highlights how newly combined Finnish national gaming company, Veikkaus, is managing a complex merger process while also bringing more of a digital advantage to both its operations and business model. We'll now explore how Veikkaus uses a power big-data analytics platform to respond rapidly to the challenges of digitization.

To learn how a culture of IT innovation is helping to establish a single wholly nationally-owned company to operate gaming and gambling in Finland, we're joined by Harri Räsänen, Information and Communications Technology Architect at Veikkaus in Helsinki. The discussion is moderated by BriefingsDirect's Dana Gardner, Principal Analyst at Interarbor Solutions.

Here are some excerpts:

Gardner: Why has Veikkaus reinvented its data infrastructure technology?

Räsänen: Our data warehouse solution was a traditional data warehouse, and had been around for 10 years. Different things had gone wrong. One of the key issues we faced was that our data wasn’t real-time. It was far from real time -- it was data that was one or two days old.

We decided that we need to get data quicker and in more detail because we now had aggregate data.

Gardner: What were some of your top requirements technically in order to accomplish that?

Real-time data

Räsänen: As I said, we had quite a old-fashioned data warehouse. Initially, we needed our game-service provider to feed us data more in real-time. They needed to build up a mechanism to complete data, and we needed to build out capabilities to gather it. We needed to rethink the information structure -- totally from scratch.

Räsänen

Gardner: When we think about gambling, gaming, or lotteries, in many cases, this is an awful lot of data, a very big undertaking. Give us a sense of the size of the data and the disparity of the three organizations that came together including the Finnish national football gaming reorganization.

Räsänen: I'll talk about our current-situation records, for the new combined company we are starting up in 2017.

We have a big company from a customer point of view. We have 1.8 million consumers. Finland has a population of 5.5 million. So, we have a quite a lot of Finnish consumers. When it comes to transactions, we get one to three million transactions per day. So it’s quite large, if you think about the transactional data.

In addition to that, we gather different kinds of information about our web store; it’s one of the biggest retail web stores in Finland.

Gardner: It’s one thing to put in a new platform, but it’s another to then change the culture and the organization -- and transform into a digital business. How is the implementation of your new data environment aiding in your cultural shift?

Räsänen: Luckily, Veikkaus has a background of doing things quite analytically. If you think about a web store, there is a culture that we need to be able to monitor what we're doing if we're running some changes in our web store -- whether it works or not. That’s a good thing.

But, we are redoing our whole data technology. We added the Apache Kafka integration point and then, Cloudera, the Hadoop system. Then, we added a new ETL tool for us, Pentaho, and last but not least, HPE Vertica. It's been really challenging for us, with lots of different things to consider and learn.

Luckily, we've been able to use good external consultants to help us out, but as you said, we can always make the technology work better. In transforming the culture of doing things, we're still definitely in the middle of our journey.

Gardner: I imagine you'll want to better analyze what takes place within your organization so it’s not just serving the data and managing the transactions. There's an opportunity to have a secondary benefit, which is more control of your data. The more insight you have allows you to adapt and improve your customer experience and customer service. Have you been able to start down that path of that secondary analysis of what goes on internally?

New level of data

Räsänen: Some of our key data was even out of our hands in our service-provider environments. We wanted to get all the relevant data with us, and now we've been working on that new level of data access. We have analysts working on that, both IT and business people, browsing the data. They already have some findings on things that previously they could have asked or even thought about. So, we have been getting our information up-to-date.

Gardner: Can you give us more specific examples of how you've been able to benefit from this new digital environment?

Räsänen: Yeah, consumer communication on CRM is one of the key successes, things we needed to have in place. We've been able to constantly improve on that. Before, we had data that was too old, but now, we have near real-time data. We get one-minute-old data, so we can communicate with the consumers better. We know whether they've been playing their lotteries or betting on football matches.

We can say, "It’s time for football today, and you haven’t yet placed a bet." We can communicate, and on the other hand, we can avoid disturbing customers by sending out e-mails or SMS messages about things they've already done.

Gardner: Yes, less spam, but more help. It’s important, of course, with any organization like this in a government environment, for trust and safety to be involved. I should think that there's some analysis to help keep people from overdoing it and managing the gaming for a positive outcome.

Räsänen: Definitely. That’s one of the key metrics we're measuring with our consumer so that gaming is responsible. We need to see that all things they do can be thought of as good, because as you said, we're a national company, it’s a very regulated market, and that kind of thing.

Gardner: But a great deal of good comes from this. I understand that more than 1 billion euros a year go to the common good of people living in Finland. So, there are a lot of benefits when this is done properly.

Now that you've gone quite a ways into this, and you're going to need to be going to the new form and new organization the first of 2017, what advice would you be able to give to someone who is beginning a big data consolidation and modernization journey? What lessons have you learned that you might share?

Out of the box

Räsänen: If you're experimenting, you need to start to think a little bit out of the box. Integration is one of crucial part, and avoid all direct integration as much as possible.

We're utilizing Apache Kafka as an integration point, and that’s one of the crucial things, because then you can "appify" everything. You're going to provide an application interface for integrating systems and that will help those of us in gaming companies.

Gardner: A lot of services-orientation?

Räsänen: That’s one of the components of our data architecture. We have been using our Cloudera Hadoop system for archiving and we are building our capabilities on top of that. In addition, of course, we have HPE Vertica. It’s one of our most crucial things in our data ecosystem because it’s a traditional enterprise data warehousing in that sense it is a SQL database. Users can take a benefit out of that, and it’s lightning-fast. You need to design all the components and make those work on that role that they are based at.

Gardner: And of course SQL is very commonly understood as the query language. There's no great change there, but it's really putting it into the hands of more people.

Räsänen: I've been writing or talking in SQL since the beginning of the ’90s, and it’s actually a pretty easy language to communicate, even between business and IT, because at least, at some level, it’s self-explanatory. That’s where the communication matters.

Gardner: Just a much better engine under the hood, right?

Räsänen: Yeah, exactly.

You may also be interested in:

More Stories By Dana Gardner

At Interarbor Solutions, we create the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, Dana Gardner moderates discussions and interviews get to the meat of the hottest technology topics. We define and forecast the business productivity effects of enterprise infrastructure, SOA and cloud advances. Our social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners like ZDNet and IT-Director.com. As founder and principal analyst at Interarbor Solutions, Dana Gardner created BriefingsDirect to give online readers and listeners in-depth and direct access to the brightest thought leaders on IT. Our twice-monthly BriefingsDirect Analyst Insights Edition podcasts examine the latest IT news with a panel of analysts and guests. Our sponsored discussions provide a unique, deep-dive focus on specific industry problems and the latest solutions. This podcast equivalent of an analyst briefing session -- made available as a podcast/transcript/blog to any interested viewer and search engine seeker -- breaks the mold on closed knowledge. These informational podcasts jump-start conversational evangelism, drive traffic to lead generation campaigns, and produce strong SEO returns. Interarbor Solutions provides fresh and creative thinking on IT, SOA, cloud and social media strategies based on the power of thoughtful content, made freely and easily available to proactive seekers of insights and information. As a result, marketers and branding professionals can communicate inexpensively with self-qualifiying readers/listeners in discreet market segments. BriefingsDirect podcasts hosted by Dana Gardner: Full turnkey planning, moderatiing, producing, hosting, and distribution via blogs and IT media partners of essential IT knowledge and understanding.

@ThingsExpo Stories
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
SYS-CON Events announced today that App2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. App2Cloud is an online Platform, specializing in migrating legacy applications to any Cloud Providers (AWS, Azure, Google Cloud).
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, will introduce two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a mu...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.