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PlayPhone Earns Top 10 Mobile Phone Industry Ranking by Hitwise

Fast-Growing Mobile Media Company Recognized as a 'Top 10' Most Visited Web Site Among U.S. Mobile Industry Sites in the Second

SAN JOSE, Calif., Aug. 6 /PRNewswire/ -- For April, May and June this year, mobile media company PlayPhone, Inc. ranked among the top 10 most visited Web sites in the Entertainment - Mobile Phones category by Hitwise. Each quarter, Hitwise awards the 10 most popular Web sites across more than 160 categories, and annually the top 10 searched-for brand terms overall.

"Hitwise has established itself as the industry benchmark and an overall barometer for your successes in effectively connecting with consumers," said Ron Czerny, founder and chief executive officer at PlayPhone. "It's great to be recognized in this way and know that we are constantly turning heads and driving traffic, and that visitors are taking advantage of the overwhelming number of top-notch mobile entertainment options available on PlayPhone.com."

PlayPhone.com is a subscription-based mobile media company, focused on providing consumers with the hottest, most sought-after personalization products for nearly any mobile phone including mobile games, ringtones, wallpaper, video and more. PlayPhone works with the entertainment industry's leading studios, labels and properties to create the ultimate online destinations for consumers wanting to have access to the best that mobile entertainment has to offer.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) http://www.experiangroup.com/ operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com/. For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com/ and the Hitwise Data Center at http://www.hitwise.com/datacenter.

About PlayPhone, Inc.

PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

PlayPhone, Inc.

CONTACT: Krys Grondorf of PlayPhone, Inc., +1-562-421-1842, krys "at"
playphone.com

Web site: http://www.playphone.com/
http://www.hitwise.com/
http://www.experiangroup.com/

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