| By Java News Desk | Article Rating: |
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| August 27, 2007 04:45 PM EDT | Reads: |
19,982 |

Schwartz set the historical and market context for the historic change in his blog as follows:
I know that sounds audacious, but wherever I travel in the world, I'm reminded of just how broad the opportunity has become, and how pervasively the technology and brand have been deployed. Java truly is everywhere."
The result, he says, is that " the number of people who know Java swamps the number of people who know Sun."
Or SUNW, the symbol under which Sun Microsystems, Inc. equity was traded on the NASDAQ stock exchange.
This is how Schwartz phrases the rationale for his decision:
"SUNW certainly has some nostalgic value - it stands for "Stanford University Network Workstation," and heralds back to Sun's cherished roots (in academia). Granted, lots of folks on Wall Street know SUNW, given its status as among the most highly traded stocks in the world (the SUNW symbol shows up daily in the listings of most highly traded securities).
But SUNW represents the past, and its not without a nostalgic nod that we've decided to look ahead. JAVA is a technology whose value is near infinite to the internet, and a brand that's inseparably a part of Sun (and our profitability). And so next week, we're going to embrace that reality by changing our trading symbol, from SUNW to JAVA.
This is a big change for us, capitalizing on the extraordinary affinity our teams have invested to build, introducing Sun to new investors, developers and consumers. Most know Java, few know Sun - we can bring the two one step closer.
To be very clear, this isn't about changing the company name or focus - we are Sun, we are a systems company, and we will always be a derivative of the students that created us, Stanford University Network is here to stay. But we are no longer simply a workstation company, nor a company whose products can be limited by one category - and Java does a better job of capturing exactly that sentiment than any other four letter symbol. Java means limitless opportunity - for our software, systems, storage, service and microelectronics businesses. And for the open source communities we shepherd. What a perfect ticker."
Published August 27, 2007 Reads 19,982
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.
- 'SUNW' Is No Longer Valid; Today It Has Changed To 'JAVA'
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JDJ News Desk monitors the world of Java to present IT professionals with updates on technology advances, business trends, new products and standards in the Java and i-technology space.
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Werner Keil 08/28/07 01:20:27 PM EDT | |||
Funny. After many disputes in the past, Eclipse (where IBM still has a significant role despite many members) joining the JCP Community also is another, though not so large move into a future, where such speculation may become reality. However, a strong brand like Java is likely to survive for quite a while, even if the company behind it should some day follow the fate of its former ticker symbol... |
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Nostradamus 08/24/07 08:52:52 AM EDT | |||
And Apple will next week change its trading symbol from APPL to IPOD :-) |
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An0n 08/24/07 08:49:58 AM EDT | |||
Were Java to disappear this instant, all work done by it could be replaced using other existing technologies. |
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