SAP AG released SAP Business ByDesign, an on-demand business software solution specifically addressing a new market of prospective, fast-growing midsize customers. Designed around four key principles – completeness, ease of use, adaptability and significantly cutting total cost of ownership (TCO) – SAP Business ByDesign delivers an on-demand software solution with built-in service and support. It offers a personalized trial for invited customers to explore, evaluate and experience the solution.

Complementing the existing portfolio of SAP solutions for small businesses and midsize companies, the solution is already helping an inaugural group of live customers to improve business processes across their organizations. SAP Business ByDesign is available today for selected early customers in the United States and Germany, with the opportunity now opening for early customers in China, France, and the United Kingdom.

SAP Business ByDesign is a business solution that drives faster time to value, drives easier consumption and helps minimize customers’ overall IT costs dramatically by reducing the need for user training, hardware investments, service, support and IT staffing. Fully leveraging enterprise service-oriented architecture (enterprise SOA), the solution was built from the ground up on SAP NetWeaver, providing a future-proof platform for business that provides for flexibility to adapt business processes in order to address evolving market demands.