Welcome!

Java IoT Authors: Elizabeth White, Zakia Bouachraoui, Yeshim Deniz, Pat Romanski, Liz McMillan

Related Topics: Agile Computing, Microservices Expo

Agile Computing: Article

Report: Consumers Are Suffering From "Web Search Fatigue"

99% of online adults use a search engine but only 15% find what they're looking for

Recent research conducted by Harris Interactive on behalf of Yahoo! on the state of the Web shows that consumers are suffering from "Web search fatigue." The study revealed that while 99% of online adults use a search engine to find information on the Internet, a mere 15% of them find what they're looking for with their first search, with most needing to conduct three to four searches.

In response, Yahoo! Search yesterday announced Search Assist, calling it "the most advanced assistance technology available on the Web, and the integration of audio, video and photos directly into the search results to help make Web search effortless for consumers."

The new Yahoo! Search was designed to better understand user intent and get consumers to the results they are looking for in one search.

"The new Yahoo! Search is focused on getting consumers the most relevant information as well as providing the best user experience. We know that consumers want a complete answer, not a bunch of links, and the changes we've made are focused on getting people to the best answer -- whether it be a Web link, photo, video or music clip -- in one search," said Vish Makhijani, general manager and senior vice president of Yahoo! Search.

Yahoo! Search Assist goes beyond basic search "suggestions," said Makhijani, and gives consumers real-time query suggestions as well as related topics and concepts, which is especially valuable when a person is searching on an unfamiliar topic.

"Yahoo! Search Assist is there for consumers when they need it and is out of their way when they don't," he noted.

Yahoo! Search Assist senses when a consumer needs help with their search and opens a drop down menu of suggestions and related concepts (see above) that enables further exploration around their search topic.

In addition to the new Search Assist feature, Yahoo! Search has also introduced multimedia integration including video, audio and photos (see diagram left) directly into the search results, allowing consumers to get their answer -- whether it's a Web link, photo, video or music clip -- without leaving the page.

As part of the new Yahoo! Search, consumers will also see new Yahoo! Search Shortcuts, with the most useful information found on the Web and contributed by other online users. The new shortcuts were designed to help consumers save time when searching for popular categories such as events, music, movies, travel, sports, health, shopping, businesses and restaurants (see diagram 3). Yahoo! Search Shortcuts integrate ratings and reviews, photos, official websites and other useful information, giving consumers a complete answer for their search.

The new Yahoo! Search features are available immediately at yahoo.com in the United States, and Yahoo! Search Assist will also be available in the near future in the United Kingdom.

More Stories By Web 2.0 News Desk

The Web 2.0 Journal News Desk keeps you up to speed with all that's happening in the world of the read/write Web and all its mushrooming new facets - from tagging, wikis, mash-ups, and image-sharing to "Advertising 2.0," podcasting, and The Writeable Web.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...