Welcome!

Java IoT Authors: Liz McMillan, Elizabeth White, Pat Romanski, Yeshim Deniz, Zakia Bouachraoui

Related Topics: Java IoT

Java IoT: Article

Sun's President: "JavaOne Wasn't About Sun"

"It was about the community," says Jonathan Schwartz.

Billed to the world as, simply, "Jonathan's blog," the latest contribution to the blogosphere by Sun president and COO Jonathan Schwartz naturally enough looked at this year's JavaOne conference.

"This year's JavaOne conference was different," he writes. "It felt different. If you were there, you know what I mean. In prior years, it was either about this terrifically new concept called Java software, and how the future is limitless - or it was about a new spec or application domain. Tantalizing, but futuristic."

"But this year," Schwartz continues, "the CEO of Siemens VDO Infotainment demonstrated a BMW running Java on its dashboard, and we talked about helping them to cultivate a developer community for automobile platforms. I demonstrated a Medic Touch device that collected my biometry, and propagated it through my cell phone to a health monitoring service. I remixed a ringtone from AirMixer's library of Sony's music, and sent it to my phone. And we open sourced Java 3D, and Project Looking Glass. As in GPL'd it."

Then he comes to his main point:

"Which is to say, Java One wasn't about Sun. It was about the community. And it wasn't about alluding to a community, or fantasizing about a future, it was about demonstrating the shipping products the Java community is delivering. And engaging in a conversation about where we go next with the 15,000 attendees."

"It's more evident by the year," Schwartz continues. "Java's primary value, when you got beyond the platform technology itself, is that it allows the functionality of a device to be safely decoupled from its physical delivery."

He describes this as a "very simple concept" and expands on the theme: "Whether it's a medical instrument from GE, a mobile handset from China Unicom, a server from Sun, a BMW 6 Series running Siemens's dashboard, or a smart card from the DMDC."

Then, in typically direct Schwartzian fashion, he drills down to the economic benefits of such "decoupling."

"Beyond the human interest in having new games delivered to your BMW," writes Schwartz, "this safe decoupling and enhancement forms the foundation of a generation of disruptive pricing models I expect to see blanket the landscape. And not just for the subscription programs Sun's been rolling out for about a year - or the myriad free handset offers you see everywhere you look. But to a further adoption of subscription models in any device that touches the network."

"We've been doing a lot of analysis of new pricing models," Schwartz continues. "I'm sure it's been obvious in our public communications. And you should expect to hear more."

Schwartz closes his blog by offered thanks to attendees and his own staff alike: 

"But in the interim, I'd like to thank our partners for their contributions and commitment. It was evident. I'd like to thank the Sun employees who've devoted intensity, tenacity, creativity and focus to the Java platform and Sun's products. Ask your friends and colleagues who were at Java One this year - it was a different event. You know exactly why - it's because you're executing. Thank you. It's a privilege to keynote that event."

 

More Stories By Java News Desk

JDJ News Desk monitors the world of Java to present IT professionals with updates on technology advances, business trends, new products and standards in the Java and i-technology space.

Comments (1) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Most Recent Comments
Bill ROth 07/08/04 12:49:34 PM EDT

"JavaOne Wasn''t About Sun" ?! What a crock. This has always been about Sun. If this was true, then a consortium should be formed to host JavaOne, so it is not specifically a Sun advertisement. If this was not about Sun, why di they get the first 2 keynotes with non-technical executives?

IoT & Smart Cities Stories
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.