Welcome!

Java IoT Authors: Pat Romanski, Elizabeth White, Liz McMillan, Yeshim Deniz, Mehdi Daoudi

Related Topics: Java IoT

Java IoT: Article

Sun's President: "JavaOne Wasn't About Sun"

"It was about the community," says Jonathan Schwartz.

Billed to the world as, simply, "Jonathan's blog," the latest contribution to the blogosphere by Sun president and COO Jonathan Schwartz naturally enough looked at this year's JavaOne conference.

"This year's JavaOne conference was different," he writes. "It felt different. If you were there, you know what I mean. In prior years, it was either about this terrifically new concept called Java software, and how the future is limitless - or it was about a new spec or application domain. Tantalizing, but futuristic."

"But this year," Schwartz continues, "the CEO of Siemens VDO Infotainment demonstrated a BMW running Java on its dashboard, and we talked about helping them to cultivate a developer community for automobile platforms. I demonstrated a Medic Touch device that collected my biometry, and propagated it through my cell phone to a health monitoring service. I remixed a ringtone from AirMixer's library of Sony's music, and sent it to my phone. And we open sourced Java 3D, and Project Looking Glass. As in GPL'd it."

Then he comes to his main point:

"Which is to say, Java One wasn't about Sun. It was about the community. And it wasn't about alluding to a community, or fantasizing about a future, it was about demonstrating the shipping products the Java community is delivering. And engaging in a conversation about where we go next with the 15,000 attendees."

"It's more evident by the year," Schwartz continues. "Java's primary value, when you got beyond the platform technology itself, is that it allows the functionality of a device to be safely decoupled from its physical delivery."

He describes this as a "very simple concept" and expands on the theme: "Whether it's a medical instrument from GE, a mobile handset from China Unicom, a server from Sun, a BMW 6 Series running Siemens's dashboard, or a smart card from the DMDC."

Then, in typically direct Schwartzian fashion, he drills down to the economic benefits of such "decoupling."

"Beyond the human interest in having new games delivered to your BMW," writes Schwartz, "this safe decoupling and enhancement forms the foundation of a generation of disruptive pricing models I expect to see blanket the landscape. And not just for the subscription programs Sun's been rolling out for about a year - or the myriad free handset offers you see everywhere you look. But to a further adoption of subscription models in any device that touches the network."

"We've been doing a lot of analysis of new pricing models," Schwartz continues. "I'm sure it's been obvious in our public communications. And you should expect to hear more."

Schwartz closes his blog by offered thanks to attendees and his own staff alike: 

"But in the interim, I'd like to thank our partners for their contributions and commitment. It was evident. I'd like to thank the Sun employees who've devoted intensity, tenacity, creativity and focus to the Java platform and Sun's products. Ask your friends and colleagues who were at Java One this year - it was a different event. You know exactly why - it's because you're executing. Thank you. It's a privilege to keynote that event."

 

More Stories By Java News Desk

JDJ News Desk monitors the world of Java to present IT professionals with updates on technology advances, business trends, new products and standards in the Java and i-technology space.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...
With 10 simultaneous tracks, keynotes, general sessions and targeted breakout classes, @CloudEXPO and DXWorldEXPO are two of the most important technology events of the year. Since its launch over eight years ago, @CloudEXPO and DXWorldEXPO have presented a rock star faculty as well as showcased hundreds of sponsors and exhibitors! In this blog post, we provide 7 tips on how, as part of our world-class faculty, you can deliver one of the most popular sessions at our events. But before reading...
DSR is a supplier of project management, consultancy services and IT solutions that increase effectiveness of a company's operations in the production sector. The company combines in-depth knowledge of international companies with expert knowledge utilising IT tools that support manufacturing and distribution processes. DSR ensures optimization and integration of internal processes which is necessary for companies to grow rapidly. The rapid growth is possible thanks, to specialized services an...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...