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PlayPhone Ranks in Mobile Phone Industry's Top 10 Sites by Hitwise for Two Consecutive Quarters

Top 10 "Most Visited Web Site Among U.S. Mobile Industry Sites" Ranking in Second and Third Quarters Linked to Increased Brand V

SAN JOSE, CA -- (MARKET WIRE) -- 11/12/07 -- For six consecutive months of 2007, mobile media company PlayPhone, Inc. (www.playphone.com) has ranked among the top 10 most visited Web sites in the Entertainment - Mobile Phones category by Hitwise (www.hitwise.com), signaling a significant increase in PlayPhone's consumer awareness and overall company momentum. Each quarter, Hitwise awards the 10 most popular Web sites across more than 160 categories, and annually the top 10 searched-for brand terms overall.

Over the past six months, PlayPhone has announced several high-profile partnerships and the addition of mobile media content from household brand names such as Sony Pictures Television and ABC Television as well as a ringtone distribution agreement with EMI Music. PlayPhone also re-launched its Powered by PlayPhone mobile storefront platform, providing consumers with a forum for interacting with other PlayPhone users and sharing their common mobile media experiences. A first-of-its-kind peer referral program has launched as well, giving consumers incentives to bring friends into their PlayPhone circles.

"Ranking with Hitwise for two consecutive quarters is one of the most important means for judging the success of our marketing programs and the ways in which we're connecting with consumers," said Ron Czerny, founder and chief executive officer at PlayPhone. "With the addition of Sony Pictures Television's legendary entertainment library, plus content from EMI Music, we're out to provide the best possible offering of mobile entertainment anywhere, and the Hitwise ranking lets us know that consumers are taking notice."

About PlayPhone, Inc.

PlayPhone is a leading mobile media company providing cutting edge personalization and entertainment content to mobile consumers anytime, anywhere. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. The company currently operates its own leading mobile entertainment destination at PlayPhone.com and powers subscription-based mobile portals for the world's top entertainment brands. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital and Scale Venture Partners.

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Media Contact:
Krys Grondorf
PlayPhone, Inc.
562.421.1842
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