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Mastering the Elevator Pitch: 5 Tips to Entrepreneur Success

Mastering the Elevator Pitch: 5 Tips to Entrepreneur Success

CLEVELAND, Nov. 12 /PRNewswire/ -- Imagine you step into an elevator and find yourself face-to-face with a venture capitalist. It's a rare chance to dazzle this funding source. Are you prepared to effectively and concisely deliver your elevator pitch in under a minute?

Mastering your elevator pitch is a key to success for any entrepreneur pursuing funding, partner opportunities and maximum profitability.

"The ability to present a clear, succinct and compelling elevator pitch is essential to securing financing and growing your business," said Ray Leach, CEO of JumpStart Inc., the organization behind IdeaCrossing, a free Internet resource for entrepreneurs and investors. "First impressions are key so make certain that your pitch is well prepared to ensure the best possible reception," Leach added.

The elevator pitch originated from sales professionals who realized that riding elevators with prospects was the perfect chance to make an impactful presentation to a captive audience. These sales veterans gleaned valuable lessons in delivering their elevator pitch; lessons still highly applicable to today's entrepreneur, regardless of whether you're in an actual elevator or in another time-limited social situation.

Here are a few tips to remember when thinking about your elevator pitch: 1. The goal of your elevator pitch is not to make a sale. Instead your plan should be to hook your audience and secure some type of follow-up; whether it's an email, phone call or personal appointment. 2. Present the problem you're solving and do so in a brief and concise fashion. Your intro pitch is not the time for technical details, nor is it the time to share your extended biography. Explaining your product and the marketplace need in a simple manner is critical to setting yourself apart. 3. Appear spontaneous through careful rehearsing. While the best elevator pitches will appear to be off-the-cuff, they are actually carefully written, refined, and rehearsed. Don't forget to time yourself. Commercials are 30 seconds long for a reason - attention spans wane rapidly in today's information-overloaded society. Brevity is your greatest ally. 4. The meat of your pitch should include your idea or solution upfront, like the title of a book. This is not a mystery novel, so be perfectly clear about what you do. Mention the status of your venture and explain your market opportunity and unique advantages. Then highlight your revenue model (e-commerce, wholesale, etc.) and drop a name or two if applicable. Lastly touch on your long-term vision (acquisitions, profits, investor returns). 5. Above all else, keep it simple. Maybe your product employs innovative technologies allowing pet owners to track their lost pets through synching of embedded microchips, WI-FI technologies and cell phone alerts. Put more effectively: You offer peace of mind for pet owners. This simple message focuses on the market problem, not the underlying technology.

For more information about securing funding, please visit IdeaCrossing online at http://www.ideacrossing.org/AboutUs.aspx.

About IdeaCrossing

IdeaCrossing (http://www.ideacrossing.org/) is a free Internet resource available to all individuals and organizations with an interest in supporting and promoting entrepreneurial activity. IdeaCrossing helps entrepreneurs find the assistance and investment capital they need to launch promising new business ventures. Additionally, IdeaCrossing serves the Angel and Venture Capital community by identifying and screening new investment opportunities. Simply stated, IdeaCrossing is about creating the connections that build businesses.


CONTACT: Tiffan Clark, +1-216-363-3400, [email protected]

Web site: http://www.ideacrossing.org/

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