Welcome!

Java IoT Authors: Zakia Bouachraoui, Pat Romanski, Elizabeth White, Liz McMillan, Yeshim Deniz

Related Topics: Java IoT, Mobile IoT

Java IoT: Article

Mobile Java Eyed by Big Media Companies in the UK

Mobile Java Eyed by Big Media Companies in the UK

Some of the UK's biggest media companies, like News International and broadcaster Endemol, are anticipated to start rolling out initiatives designed to provide them with more direct relationships to consumers using mobile handsets. According to leading analysts, media companies are seeing mobile Java (J2ME) as the perfect platform by which to deliver content directly to subscribers.

What is appealing about the mobile platform rests in its ability to dynamically update content. For media companies, especially news broadcasters, this would create a conduit by which the latest headlines could be delivered to users' phones.

Bruce Vandenberg, the outgoing head of interactive at Celador, elaborated, "Mobile Java gives us the opportunity to build an interface to put all a broadcaster's content in one area, from which consumers can navigate to from one place." He added, "TV is strong enough to tie people into brands like Big Brother."

J2ME also provides users with a far better environment that can be customized to suit individual tastes. WAP, the current mobile protocol, is very limited in terms of its flexibility. For example, a page displayed in a WAP browser, does not allow for even minor changes, such as altering a cell phone's background display color. With Java, this is easily accomplished. A provider can translate all its branding to the application.

Paul Thomson, managing director of developer Straylight, offered this comparison to highlight the gulf between the two platforms. He said, "It's like the progression from Netscape 2 to dynamic HTML in terms of user experience."

Other developers bolster Thomson's strong sentiment towards Java, saying that the mobile platform is the next evolution in mobile technology. Emap Performance's mobile business development manager, Rob Willis, stated, 'It's part of the progression of mobile to establish itself as a new media platform." He added, noting the platform's appeal to media interests, "With Java, your proposition looks great, which is what publishers want, so it's pushing us to launch off operator portals."

A number of companies have already started preliminary launches of Java portals, and their number continues to increase rapidly. Opera Telecom and TCS have both launched white-label Java portals; and some companies, like Straylight, have realigned their entire business so that it revolves around J2ME development.

One problem with the mobile Java revolution that seems afoot is the lack of core standards that can guarantee Java applications will work universally. Steve Procter, founder of mobile services company iTagg, has developed small Java applications for companies like Conde Nast. According to him, the testing of Java applications is a very involved and costly undertaking. Calling the testing process a "nightmare," he went on to say, "It's like in the early days of multiple Web browsers, you need to test on ten phones just to have a core everyone is happy with. The cost issue with testing is such for brands that people's enthusiasm is knocked back a bit when they get a quote."

More Stories By J2ME News Desk

J2ME News Desk bring occasional brief news of the latest deployments Java technology in mobile phones worldwide.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.