The innovative middleware allows enterprise developers to rapidly and easily create reliable mobile applications without having to learn or keep up with changing technologies such as J2ME, BREW, or Windows Mobile.

xPhoneApp enables developers with Web programming experience to use their existing skill set to develop sophisticated mobile applications for deployment on mobile phones and PDAs. The company claims that applications can be written, tested, and deployed in hours or days instead of weeks or months.

"As the messaging and content pipes (SMS and WAP) have generated significant revenues from the consumer side, application pipes are poised to generate sensational revenue streams by encouraging enterprise customers to mobilize," Helal continued.

The three years old company headquartered in Florida, USA with several overseas offices, specializes in mobile enterprise application development. Some of Phoneomena's larger customers include Travel Media Distributors, SHANDS HealthCare, AMD, DoCoMo, and The Mosaic Company.

"The xPhoneApp middleware is our answer to the needs of the enterprise customer," said David Nordstedt, Phoneomena's VP for Business Development. "By providing the xPhoneApp application pipe as an alternative to the low-level and platform-dependent wireless data pipes, the enterprise customer is offered a low-risk/low-cost proposition to mobilize."

For more information about the xPhoneApp software, visit the product web site at: http://www.phoneomena.com/xphoneapp.htm

Phoneomena will showcase xPhoneApp 2.0 in the following major events:

• HIMSS Annual Conference on Health Information Management Systems, Dallas, Texas, USA, February 13-17, 2005. Come visit us in booth 7151.
  
• The 3GSM World Congress, Cannes, France, February 14-17, 2005. Contact info@phoneomena.com to schedule a meeting.
  
• The CTIA Wireless Show, New Orleans, Louisiana, USA, March 14-16. Come visit us in booth number 6948.