While everyone wants to do SOA right the first time, the typical results are not always stellar. Indeed, the pitfalls of building any complex architecture, including SOA, are something that the SOA practitioners must contend with, and most are ill-equipped. However, it’s possible to always be successful when implementing SOA if you just learn the facts that it’s hard, time-consuming, and requires a sane approach. In this keynote presentation we’ll take the mystery out of SOA requirements, design, and implementation, not just by providing hype-driven concepts, but a step-by-step approach for building an SOA that works each and every time, no matter how complex or simplistic the problem domain, business issues, or technology solution. This keynote is a must attend for those looking to get SOA right the first time.

Speaker Bio: David S. Linthicum (Dave) is an internationally known application integration and SOA expert. In his career Dave has assisted in the formation of many of the ideas behind modern distributed computing including Enterprise Application Integration, B2B Application Integration, and SOA, approaches and technologies in wide use today. He keynotes at most major SOA and Enterprise Architecture conferences, maintains one of the most read SOA blogs, is the host of the weekly SOA Report Podcast, and is the author of 10 books, three on integration and SOA topics.

Register Now for SOA World Conference & Expo 2008 East
June 23-24, 2008 at the Roosevelt Hotel in New York City
SOA World Conference & Expo 2008 East brings together the best minds in the business for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today.

Service-oriented architectures have evolved over the past few years out of the original vision of loosely coupled Web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions.  

Service-oriented architectures (SOAs) have evolved over the past few years out of the original vision of loosely coupled web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions. This explosive growth in SOA technology is in response to a global demand--IDC estimates that spending on SOA services alone will grow from $8.6 billion to more than $33 billion by 2010.

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Attend SOA World Conference & Expo 2008 East and learn from more than 100 speakers about how SOA is transforming business – and the way IT and business managers think about their businesses, processes, and technology. The topics will include:

• Enterprise Mash-Ups
• SOA and Web 2.0
• SOBAs
• Patterns and Anti-Patterns
• Governance Enforcement
• AJAX RIA and SOA
• Run-Time Governance
• Wikis and Lightweight Software
• Policy-Driven SOA
• Complex Event Processing
• Windows Interoperability
• EAI Without the Cost
• Mixed Portal Environments
• Reference Architecture

SOA World Conference & Expo Sponsors
In 2007, SOA World Conference & Expo was sponsored by the world’s leading SOA companies including Active Endpoints, BEA Systems, Laszlo Systems, Nexaweb, TIBCO Software, WSO2, IBM, Parasoft, webMethods, Sybase, B-hive, iTKO, Managed Methods, Mellanox Technologies, Nastel, NextAxiom, RingCube, Two Roads Professional Resources, Web Age Solutions, Solstice Software, Fiorano Software, iTKO, Layer 7 Technologies, PushToTest, Ruby on Gears, Farata Systems, Tenfold, Thinstall, Trivera Technologies, BZMedia, Extension Media, GoingToMeet, ITtoolbox, Methods & Tools, SDTimes, Software Test & Performance, TechTracker Media, ZapThink, OASIS, and SOA Consortium.