Magicpins.com has a new strategic alliance with TúYo Mobile. This is just the start of a tactical push for Magicpins to form new industry partnerships.

The TúYo deal represents a solid opportunity for Magicpins to expand into the booming Hispanic wireless market and a tangible way for Magicpins to get to the next level of distribution growth. Magicpins’ thrust is to explore new business opportunities and markets.

Under this agreement, Magicpins.com has distribution rights to distribute TúYo Mobile refills and phones. In the past, Magicpins concentrated on selling pins themselves. This is the first alliance where the company is selling physical phones and in a different market.

“Magicpins is thrilled to be a partner with TúYo Mobile, a major prepaid wireless service provider for foreign born and first generation U.S. Hispanics,” said Anurag Jain, director of Magicpins. “We are pleased to assist TúYo Mobile in delivering valuable prepaid service to the Hispanic population. This marks our company’s first step toward long term growth and product expansion.”

The Hispanic market is very large. Hispanic telecom spending is typically cash based, and expected to reach $28 billion by this year, according to Atlantic ACM. While the market has concentration, it is national in nature.

“We expect the alliance with Magicpins to be mutually beneficial for both our companies,” said Rafi Ezry, General Manager of Túyo Mobile.