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April 25, 2008 12:25 PM EDT | Reads: |
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Research and Markets (http://www.researchandmarkets.com/reports/c89985) has announced the addition of Enterprise Mobility: Trend Analysis to 2012 (Strategic Focus) to their offering.
Due to the relative immaturity of the mobile enterprise market, it can be immensely difficult to get a clear understanding of how the mobility industry is evolving. This report aims to provide clarity to vendors and investors in mobility solutions, by identifying the key market trends and forecasting future growth opportunities.
Scope
- Identifies the penetration of mobility solutions by vertical market and highlights the industries which are planning the most greenfield investments.
- Assesses the growth potential of different regions by analyzing planned investments by enterprises within those regions.
- Evaluates the effect of new technologies, such as Fixed Mobile Convergence, on the mobility market.
- Identifies the vendors primary offerings and assesses mobile network operators influence in the enterprise mobility market.
Highlights of this title
The market for mobile enterprise solutions is undoubtedly growing but a comprehensive analysis of the mobility market reveals that growth will be slower than expected, due to enterprise pain points not being completely addressed, and vendors marketing strategies not clearly demonstrating return on an investment.
The competitive landscape is still maturing and enterprises are receiving mixed messages from vendors all claiming to be the market leader and offering an end to end solution.
Channel to market is important and vendors should consider enterprise preferences for a hosted or behind the firewall solution, and make full use of resellers, partners and mobile network operators. It is also important to target key messages at the right individuals within enterprises and be aware of budget constraints.
Key reasons to purchase this title
- Provides a clear, complete and comprehensive guide to the enterprise mobility market, identifying and evaluating market trends.
- Offers a critical balance between end user data, primary research and concise, insightful analysis.
- Covers the breadth of the mobility space, helping decision makers understand market opportunities and the best ways to address those opportunities.
Content Outline:
Overview
Catalyst
Summary
Key Messages
The market for mobile enterprise solutions is growing steadily
Hardware is the largest growth area in enterprise expenditure
Financial Services Institutions have the highest adoption rates of mobility solutions
Healthcare providers are set to make the most greenfield investments in mobility
Mobility is unlikely to be an enterprises largest IT project in 2008
Fixed mobile convergence will break through eventually
The demand for mobile enterprise applications is growing slowly
Security and integration concerns are currently the greatest barriers to adoption
Network operators are playing an increasingly prominent role in the enterprise market
Channel strategies vary according to the solution and vendor
Table of figures
Table of tables
Market Opportunity
The market for mobile enterprise solutions is not fulfilling its promise
Defining enterprise mobility
Return on investment must be proven
Rates of investment and penetration vary by geography, industry and company size
The market for mobile enterprise solutions is growing steadily
Western Europe and Asia Pacific will show the largest overall growth in absolute terms
Hardware (devices) is the largest growth area in enterprise expenditure
The penetration of mobility solutions has been increasing
Enterprises will continue to invest in all mobility technologies over the next two years
The bundling of solutions may explain consistent growth across the mobility market
Financial Services Institutions have the highest adoption rates of mobility solutions
The benefits of enterprise mobility are clear in the manufacturing and retail industry
Wireless payment applications an interesting growth area
Healthcare providers are set to make the most greenfield investments in mobility
Enterprises must be educated about the mobility solutions available to them and the potential RoI
Larger enterprises are more likely to deploy mobility solutions
Market penetration is slowing in the large enterprise space
Large enterprises spend the most on mobility solutions
Mobility is unlikely to be enterprises largest IT project in 2008
The value of investments in mobility is smaller
Technology Evolution
Fixed mobile convergence will break through eventually
The philosophy of Mobile to Mobile (MMC) Convergence is gradually being adopted
Desk phone investment may become redundant
A dream of interoperability, but the reality is very different
The demand for mobile enterprise applications is growing slowly
Devices need to be user friendly, secure and easy to manage
Enterprises need secure device management solutions
Customer Impact: Enterprise Pain points have to be addressed
The Return on Investment for mobility solutions can be proven
Business process improvements are driving investments in mobility technologies
Cost is not the top objective when deploying mobility
Mobility can help reduce enterprises carbon footprint
Security and integration concerns are the greatest barriers to adoption
Security is still perceived to be an issue despite vendors claims that it is not a problem
Cost and device lifetime are also inhibiting enterprises
There is not always a business case for mobility solutions
The lack of regulations and proliferation of devices may be confusing for enterprises
There are increasing opportunities for mobility solutions across all verticals
Enterprise mobility has traditionally been deployed for field force automation
Public welfare agencies have made mobility investments
There is a lot of demand from the healthcare sector for mobility solutions
Field Force sales within Pharmaceutical is a key growth area
Mobile email is more popular for financial services and sales
Insurance and financial planning are key adopters of mobility solutions
Investment banking / stock trading
Competitive Landscape
The leading vendors in enterprise mobility provide a variety of offerings
Network operators are having an increasingly prominent role in the enterprise market
The competitive landscape in the enterprise mobility market is fragmented
IBM, RIM and Nokia are market leaders
HP, Microsoft, Motorola, Oracle, Sybase iAnywhere are considered as the primary challengers
Summary scores reveal low end users sentiment towards mobility solutions on offer
Mindshare in the mobility market is dominated by two large vendors: HP and IBM
There is not yet a clear leader in the increasingly competitive enterprise mobility market
Go to Market
Channels to market are important for vendors to expand their businesses
As the market matures, preferred routes to market are changing
Both the CEO and CIO are likely to have some degree of influence over mobility decisions
Resellers and partners offer advantages for vendors to expand their audience
Channel preference is related to company size
Analysis of mature markets reveals that enterprises prefer an on site solution
Spanish and Italian enterprises are most likely to purchase their mobility solutions direct from a supplier
Channel varies according to the solution and vendor
MNOs offer another route to market for vendors
Vendors should recognize that many employees purchase handsets from retail outlets
Vendors need to be clear when marketing their solutions how they will benefit enterprises
Concentrate on solutions for improving business processes
Provide transparency on costs and security
Target key verticals and geographies where growth is strong
As the market grows, strengthen solution breadth
APPENDIX
Definitions
Methodology
Further reading
Ask the analyst
Our consulting
Disclaimer
List of Tables
List of Figures
Companies Mentioned:
- FMC Corporation
- Hewlett-Packard Company
- Intellisync Corporation
- Microsoft Corporation
- Motorola, Inc.
- Nokia Corporation
- Oracle Corporation
- Rudolph Technologies, Inc.
- SmarTone Telecommunications Holdings Limited
- The Evolution Group PLC
For more information visit http://www.researchandmarkets.com/reports/c89985.
Source: Datamonitor
Published April 25, 2008 Reads 7,431
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