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Research and Markets: New Report 'Enterprise Mobility: Trend Analysis to 2012' Highlights the Industries Which Are Planning the Most Greenfield Investments and Identifies the Vendors' Primary Offerings

Research and Markets: New Report 'Enterprise Mobility: Trend Analysis to 2012' Highlights the Industries Which Are Planning the

Research and Markets (http://www.researchandmarkets.com/reports/c89985) has announced the addition of Enterprise Mobility: Trend Analysis to 2012 (Strategic Focus) to their offering.

Due to the relative immaturity of the mobile enterprise market, it can be immensely difficult to get a clear understanding of how the mobility industry is evolving. This report aims to provide clarity to vendors and investors in mobility solutions, by identifying the key market trends and forecasting future growth opportunities.

Scope

- Identifies the penetration of mobility solutions by vertical market and highlights the industries which are planning the most greenfield investments.

- Assesses the growth potential of different regions by analyzing planned investments by enterprises within those regions.

- Evaluates the effect of new technologies, such as Fixed Mobile Convergence, on the mobility market.

- Identifies the vendors primary offerings and assesses mobile network operators influence in the enterprise mobility market.

Highlights of this title

The market for mobile enterprise solutions is undoubtedly growing but a comprehensive analysis of the mobility market reveals that growth will be slower than expected, due to enterprise pain points not being completely addressed, and vendors marketing strategies not clearly demonstrating return on an investment.

The competitive landscape is still maturing and enterprises are receiving mixed messages from vendors all claiming to be the market leader and offering an end to end solution.

Channel to market is important and vendors should consider enterprise preferences for a hosted or behind the firewall solution, and make full use of resellers, partners and mobile network operators. It is also important to target key messages at the right individuals within enterprises and be aware of budget constraints.

Key reasons to purchase this title

- Provides a clear, complete and comprehensive guide to the enterprise mobility market, identifying and evaluating market trends.

- Offers a critical balance between end user data, primary research and concise, insightful analysis.

- Covers the breadth of the mobility space, helping decision makers understand market opportunities and the best ways to address those opportunities.

Content Outline:

Overview

Catalyst

Summary

Key Messages

The market for mobile enterprise solutions is growing steadily

Hardware is the largest growth area in enterprise expenditure

Financial Services Institutions have the highest adoption rates of mobility solutions

Healthcare providers are set to make the most greenfield investments in mobility

Mobility is unlikely to be an enterprises largest IT project in 2008

Fixed mobile convergence will break through eventually

The demand for mobile enterprise applications is growing slowly

Security and integration concerns are currently the greatest barriers to adoption

Network operators are playing an increasingly prominent role in the enterprise market

Channel strategies vary according to the solution and vendor

Table of figures

Table of tables

Market Opportunity

The market for mobile enterprise solutions is not fulfilling its promise

Defining enterprise mobility

Return on investment must be proven

Rates of investment and penetration vary by geography, industry and company size

The market for mobile enterprise solutions is growing steadily

Western Europe and Asia Pacific will show the largest overall growth in absolute terms

Hardware (devices) is the largest growth area in enterprise expenditure

The penetration of mobility solutions has been increasing

Enterprises will continue to invest in all mobility technologies over the next two years

The bundling of solutions may explain consistent growth across the mobility market

Financial Services Institutions have the highest adoption rates of mobility solutions

The benefits of enterprise mobility are clear in the manufacturing and retail industry

Wireless payment applications an interesting growth area

Healthcare providers are set to make the most greenfield investments in mobility

Enterprises must be educated about the mobility solutions available to them and the potential RoI

Larger enterprises are more likely to deploy mobility solutions

Market penetration is slowing in the large enterprise space

Large enterprises spend the most on mobility solutions

Mobility is unlikely to be enterprises largest IT project in 2008

The value of investments in mobility is smaller

Technology Evolution

Fixed mobile convergence will break through eventually

The philosophy of Mobile to Mobile (MMC) Convergence is gradually being adopted

Desk phone investment may become redundant

A dream of interoperability, but the reality is very different

The demand for mobile enterprise applications is growing slowly

Devices need to be user friendly, secure and easy to manage

Enterprises need secure device management solutions

Customer Impact: Enterprise Pain points have to be addressed

The Return on Investment for mobility solutions can be proven

Business process improvements are driving investments in mobility technologies

Cost is not the top objective when deploying mobility

Mobility can help reduce enterprises carbon footprint

Security and integration concerns are the greatest barriers to adoption

Security is still perceived to be an issue despite vendors claims that it is not a problem

Cost and device lifetime are also inhibiting enterprises

There is not always a business case for mobility solutions

The lack of regulations and proliferation of devices may be confusing for enterprises

There are increasing opportunities for mobility solutions across all verticals

Enterprise mobility has traditionally been deployed for field force automation

Public welfare agencies have made mobility investments

There is a lot of demand from the healthcare sector for mobility solutions

Field Force sales within Pharmaceutical is a key growth area

Mobile email is more popular for financial services and sales

Insurance and financial planning are key adopters of mobility solutions

Investment banking / stock trading

Competitive Landscape

The leading vendors in enterprise mobility provide a variety of offerings

Network operators are having an increasingly prominent role in the enterprise market

The competitive landscape in the enterprise mobility market is fragmented

IBM, RIM and Nokia are market leaders

HP, Microsoft, Motorola, Oracle, Sybase iAnywhere are considered as the primary challengers

Summary scores reveal low end users sentiment towards mobility solutions on offer

Mindshare in the mobility market is dominated by two large vendors: HP and IBM

There is not yet a clear leader in the increasingly competitive enterprise mobility market

Go to Market

Channels to market are important for vendors to expand their businesses

As the market matures, preferred routes to market are changing

Both the CEO and CIO are likely to have some degree of influence over mobility decisions

Resellers and partners offer advantages for vendors to expand their audience

Channel preference is related to company size

Analysis of mature markets reveals that enterprises prefer an on site solution

Spanish and Italian enterprises are most likely to purchase their mobility solutions direct from a supplier

Channel varies according to the solution and vendor

MNOs offer another route to market for vendors

Vendors should recognize that many employees purchase handsets from retail outlets

Vendors need to be clear when marketing their solutions how they will benefit enterprises

Concentrate on solutions for improving business processes

Provide transparency on costs and security

Target key verticals and geographies where growth is strong

As the market grows, strengthen solution breadth

APPENDIX

Definitions

Methodology

Further reading

Ask the analyst

Our consulting

Disclaimer

List of Tables

List of Figures

Companies Mentioned:

- FMC Corporation

- Hewlett-Packard Company

- Intellisync Corporation

- Microsoft Corporation

- Motorola, Inc.

- Nokia Corporation

- Oracle Corporation

- Rudolph Technologies, Inc.

- SmarTone Telecommunications Holdings Limited

- The Evolution Group PLC

For more information visit http://www.researchandmarkets.com/reports/c89985.

Source: Datamonitor

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