| By Maureen O'Gara | Article Rating: |
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| May 8, 2008 01:15 PM EDT | Reads: |
6,478 |
Yahoo’s stock dropped roughly 19%-20% this morning at the open, shaving $8.7 billion off its value, its first installment on the price of its independence from Microsoft.
Yahoo’s co-founder Jerry Yang and its board succeeded in running Microsoft off over the weekend by demanding more money than Microsoft was willing to pay, at least $37 a share, or $53 billion, Microsoft CEO Steve Ballmer said, although Yang really wanted $38, according to reports, down from $40. And a Wall Street Journal blog claimed “Yahoo requested other unspecified costs that Microsoft was unwilling to accept.” Elsewhere the Journal as well as BusinessWeek said the sides never reached accord on issues like a regulatory approach or price guarantees should Microsoft stock fall again.,Microsoft was only willing to up the ante to $$33 a share, up $5 billion for a total of $47.5 billion, representing a 70% premium over Yahoo’s stock price of $19.18, when the chase began three months ago. It is unclear if they were talking cash.Microsoft even refused to pay Yahoo the complement of making good on its threat of a proxy fight for control of Yahoo. Ballmer said in the letter to Yang Saturday giving notice that he was quitting the field that the week’s negotiations had opened his eyes “for the first time with real clarity on what is and is not possible” and that he understood that Yahoo would rub lye in its face if he went directly to Yahoo’s shareholders and do a deal with Google, a step, he said, that “would make Yahoo undesirable as an acquisition for Microsoft.” So he formally withdrew Microsoft’s proposal to acquire Yahoo like it was tainted goods.And it appears that Yahoo, which was unable to find a knight in shining armor anywhere during the last three months, has run out of alternatives to a deal with Google, its worst enemy whether it admits it or not. Yang has promised shareholders a turnaround without Microsoft – painting a picture of Yahoo revenues up 25% in 2009 and 2010 based on improved ad revenue – and that looks impossible without a potentially illegal axis with Google. It is believed the pair will try sprinkling the word “non-exclusive” over a deal that would have Yahoo outsource key paid search terms to Google to sell ads around, expecting the incantation to get them past Justice Department scrutiny.It has been reported that later this week they will announce a deal to create a real-time auction system “that would choose the most lucrative ads for any given consumer query from among those sold by Yahoo, Google and any of their competitors” – even Microsoft’s ads could theoretically be sold alongside Yahoo’s search results. Citigroup has estimated that outsourcing search advertising completely to Google would increase Yahoo’s cash flow by a billion dollars a year and that’s what Yang needs to save himself and his administration.
Published May 8, 2008 Reads 6,478
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More Stories By Maureen O'Gara
Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025.
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