Action Engine Corporation, The On-Device Portal Company (ODP), and Millennial Media, the leading cross-platform mobile advertising company, today announced that they will integrate Action Engine's in-application Mobile Advertising Engine (MAE) technology with Millennial Media's premium MBrand network. The move enables Millennial Media to continue its support of advertising within a variety of Java, BREW, BlackBerry, and Windows Mobile applications via a complete solution for inserting, rotating and tracking advertisements across a wide variety of downloadable mobile applications.

"Action Engine is a leader in the mobile application space and this partnership was a natural step for us," said Paul Palmieri, president and CEO of Millennial Media. "It furthers our goal of growing the entire mobile advertising marketplace and advancing the reach of our products."

Millennial Media's networks have run more than 1,000 mobile advertising campaigns for both branding and performance-driven brands. This integration gives Millennial Media advertisers an even broader ability to reach consumers in a new and exciting way with reliable technology that greatly enhances the mobile user experience and promotes brand awareness.

"Today's biggest brands like Apple, AOL, Google, and Yahoo! have all recently released their mobile platform software development kits, driving a flurry of mobile application development with built-in mobile advertising capability," commented Scott G. Silk, president and CEO of Action Engine. "The creation of applications is the next big wave in mobile, and the race is on. Ad networks like Millennial Media are recognizing this trend towards in-application mobile advertising and are working with mobile application experts, like Action Engine, to capture this growing market."

Action Engine's mobile advertising technology lets mobile operators and content companies extend mobile advertising into the 'offline' pages found within downloadable mobile applications. MAE offers a rich database system for caching advertisements in offline device screens, rotating them on a scheduled basis, and tracking impressions even when no network connection is available. This ability to handle offline ad insertion and reporting eliminates the hurdle today of stifling in-application and on-device advertising.