Welcome!

Java IoT Authors: Yeshim Deniz, Pat Romanski, Liz McMillan, Elizabeth White, Frank Lupo

News Feed Item

Rockwell Group and Jones|Kroloff Designing the Entrance Installation to the 11th International Architecture Exhibition of La Biennale di Venezia on View From September 14 to November 23, 2008

'Hall of Fragments' Installation Will Introduce Visitors to the Theme of the 11th International Architecture Exhibition 'Out There: Architecture Beyond Building'

NEW YORK, Sept. 11 /PRNewswire/ -- David Rockwell, in collaboration with Reed Kroloff and Casey Jones, is designing the "Hall of Fragments," a site-specific installation for the entrance of the Corderie dell'Arsenale, the main exhibition facility at the 11th International Architecture Exhibition of La Biennale di Venezia. The exhibition, which runs from Sunday, September 14 to Sunday, November 23, 2008, is the preeminent international architecture exhibition and is expected to attract many visitors. Directed by Aaron Betsky, the title of this year's exhibition is "Out There: Architecture Beyond Building." Some 20 architecture firms from around the world, including Zaha Hadid, Diller Scofidio + Renfro, Frank Gehry, and Coop Himmelb(l)au, will also present large scale site specific installations in the Corderie.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080911/NYTH022 )

Implicit in the title "Out There: Architecture Beyond Building" is the suggestion that architecture transcends mere bricks and mortar -- the limitations by which it is typically conceived. The exhibition asserts that architecture is really the larger system through which we understand the world around us. In that light, architecture is both the physical places and spaces we know and the ones we invent. Today, in very real ways, architecture is changing from a world of bricks-and-mortar to a world of digital imagery, and popular cinema is one such world that has been a rich source of architectural imagination and inspiration for almost a century.

"We're honored to be a part of the 11th International Architecture Exhibition and are thrilled by the opportunity to design and build a site specific installation exploring the idea of architecture beyond building," said David Rockwell, Founder and CEO of Rockwell Group. "Being obsessed with crafting environments that create impact and engender ideas, we challenged ourselves by exploring how the use of technology can transform how people experience films and create a constantly changing and compelling environment."

When visitors enter the Corderie dell'Arsenale, they will be confronted with the 4,624 square foot "Hall of Fragments," in the center of which is a glowing hourglass-shaped passage of moving imagery created by two giant convex screens (60' x 14.5' each) onto which geometric distortions of film clips are projected. The exhibit transforms the relationship between people and their architectural environment so that the size, speed and number of the visitors will determine the visual architecture projected on the screens, resulting in a different and new architecture every time. Rockwell and Jones|Kroloff chose a diverse array of clips from classic and contemporary American and foreign films, all of which exhibit remarkable architectural visions or alter our perception of known environments.

There will be three layers of sound in the exhibit. The first layer will come from 20 speakers backstage around the monitors that will each play the soundtrack of the movies that are playing on their corresponding monitors. The second layer, specially designed for the exhibit, will be amplified from speakers above the monitors throughout the whole space. This sound will not be associated with any of the movie clips, but will rather respond to the entire environment. The last sound layer -- a series of reactive noises trigged when visitors move -- will come from speakers on the four load-bearing columns supporting the screens.

Behind each screen is a structural scaffold that houses the projection and interactive sensing equipment, as well as 40 monitors on each side that are playing continuous loops of clips of the films that are being projected. Visitors can go backstage at the front or back of the screens to see the mélange of clips that are the data content for the digital software that configure and de-configure the fragmented visual environment in the passageway. Seating on loan from the Italian furniture manufacturer Moroso will provide visitors with behind the scenes views of the exhibit.

Interviews in Venice

David Rockwell, Reed Kroloff and Casey Jones will be available for interviews in Venice during the press preview of the exhibition, from September 10 to 13. Please contact Rockwell Group or Camron at the numbers listed on top of this press release if you would like to schedule an appointment.

About Rockwell Group -- www.rockwellgroup.com

Rockwell Group is an award winning, cross-disciplinary 250-person architecture and design firm specializing in cultural, hospitality, retail, product, and set design. Founded in 1984 in New York by David Rockwell, the firm crafts a unique narrative and an immersive environment for each project. Rockwell's interest in theater has informed much of the firm's work, which ranges from the W Hotel, W Union Square Hotel, and Adour Alain Ducasse at The St. Regis New York; the Children's Hospital at Montefiore in the Bronx; the Kodak Theatre in Los Angeles; Nobu restaurants worldwide; and groundbreaking set designs for Broadway productions of "Hairspray" and "Dirty Rotten Scoundrels." Rockwell Group is currently at work on Canyon Ranch Living, the Elinor Bunin-Munroe Film Center at Lincoln Center, the Walt Disney Family Museum in San Francisco, the Imagination Playground initiative, and the interior work and brand conceptualization for the new JetBlue terminal at New York's John F. Kennedy International Airport. David Rockwell is the 2008 recipient of the Smithsonian's Cooper-Hewitt, National Design Museum's National Design Award for Interior Design.

About Jones|Kroloff -- www.joneskroloff.com

Jones|Kroloff is a nationally respected consulting practice that advises clients on a range of contemporary design related issues specializing in architect selections, design competitions, prizes, exhibitions, and conferences. Founded in 2000 by Reed Kroloff, the current director of the Cranbrook Academy of Art and Art Museum and Casey Jones, a former associate in the Design Excellence Program of the US General Services Administration, the firm enables a broad audience to connect with design through the unique processes the firm tailors for each project. Recent clients include the Whitney Museum of American Art, the Aspen Art Museum, The History Channel, Yale University, Global Green, the City of San Antonio, and the New Orleans Building Corporation.

SOURCE Rockwell Group

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-security...