Object-relational mappers such as Hibernate, LINQ, and Rail's ActiveRecord can greatly simplify creating database-backed web applications. These tools do such a good job of abstracting the database, that is possible to create very complex web applications without ever considering the database at all!. Unfortunately, ignorance is not always bliss. When naively programmed, seemingly trivial application code can cause inefficient queries at best, and scalability and concurrency nightmares at worst. This talk will show that while ORM's provide tremendous power and speed, it is still very important to know what is going underneath the comfortable abstraction layer the ORM provides. Examples will include identifying client-side joins, concurrency problems, and scalability issues.

Key Topics in this session will include:

• What ORMs are, and why you would use them
• Why remaining ignorant of your database is a recipe for disaster
• How to successfully use ORMs without sacrificing database performance
• How to identify scalability and concurrency problems

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Speaker Bio: Eric Farrar graduated from the University in Waterloo in Computer Engineering. He has worked in many industries including Wall Street financial (Morgan Stanley), automated manufacturing technology (Automation Tooling Systems Inc), and information technology (Platform Solutions Inc). He is presently a Product Manager at Sybase iAnywhere.

Conference Faculty - A Who's Who of AJAX Technology Rock Stars!
AJAXWorld RIA Conference & Expo faculty alumni include such notable speakers as: Brad Abrams (Microsoft), Danny Allan (Watchfire), Jean-Francois Arcand (Sun Microsystems), Roland Barcia (IBM), Jeffrey Barr (Amazon), Robb Beal (Lazslo Systems), Sumeer Bhola (IBM), Robert Boedigheimer (The Schwan Food Company), David Boloker (IBM), Jeff Brown (G2One), Shane Bryzak (JBoss), Bob Buffone (Nexaweb), Kurt Cagle, Kord Campbell (Splunk), Max Carlson (Lazslo Systems), Marco Cassario (Adobe), Andre Charland (Nitobi), William Cava (Ektron), Frank Cohen (PushToTest), Lauren Cooney (IBM), Rod Cope (OpenLogic), Douglas Crockford (Yahoo), Jnan Dash (Curl), Andy Denmark (TripIt), Andrew Donoho (IBM), Jon Doyle (CommuniGate Systems), Andreas Ecker (1&1 Internet AG), Yakov Fain (Farata Systems), John Fallows (Kaazing), Jon Ferraiola (OpenAjax Alliance), Giuseppe Ferrigno (MomentumSI), Lou Fox (Blue Wolf), Anthony Franco (EffectiveUI), John Fronckowiak (IDC Consulting), Michael Galpin (eBay), Andrea Gazzaniga (Funambol), Evan Gerber (Molecular), Joshua Gertzen (ThinWire), Becky Gibson (IBM), Michael Girouard (Magnani Caruso Dutto), Paul Giurata (Catalyst Resources), Ted Goddard (ICEsoft), Sue Googe (Edream Solutions), Jeremy Grelle (SpringSource), Mike Grushin (SharpStyle Labs), Arun Gupta (Sun Microsystems), Andi Gutmans (Zend), Kevin Hakman (Aptana), Bert Halstead (Curl), James Harmon (Object Training Group), Jeff Haynie (Appcelerator), Mark Heid (IBM), Christian Heilmann (Yahoo), Billy Hoffman (HP), Kevin Hoffman, Kingsley Idehen (OpenLink Software), Jonas Jacobi (Kaazing), Dietrich Kappe (Pathfinder), Chris Keene (Wavemaker), Renat Khasanshyn (Apatar), Scott Kirkwood (MomentumSI), Peter Kirwan (Webmetrics), John Krahulec (ConceptSolutions), Senthil Krishnapillai (Sybase iAnywhere), Steve Maryka (ICEsoft), Mark McIlvane (Velocent Systems), Eric Miraglia (Yahoo), Stewart Nickolas (IBM), Peter Nickolov (3Tera), Emil Ong (Caucho Technology), Mike Padilla (Vanguard), Sriram Padmanabhan (IBM), Guy Peled (Gizmox), Adam Peller (IBM); Olivier Poupeney (DreamFace Interactive), Hooman Radfar (Clearspring), David Rapperport (Quest Diagnostics), Scott Regan (Sonoa Systems), Mark Ric (Kaazing), Asaf Saar (SAP Labs), Chris Schalk (Google), David Schlesinger (ACCESS), Joe Stagner (Microsoft), Jeff Tapper (Digital Primates IT Consulting Services), Shashank Tiwari (Saven Technologies), Ian Tomlin (NDMC), Lars Trieloff (Day Software), Rob Tweed (M/Gateway Developments), Coach Wei (Nexaweb), Matthias Wessendorf (Oracle), Chris Williams (Aptana), Dev Worah (Virtusa).

Sponsors and Exhibitors
SYS-CON's AJAXWorld RIA Conference & Expo events are sponsored by the world's leading AJAX technology providers, including: 3Tera, Adobe, AJAX Matters, Amazon.com, Appcelerator, Apress, Backbase, Bindows, ComponentArt, Conference Guru, Cynergy Systems, DreamFace Interactive, Dynamic Toolbar, Etelos, Extension Media, Farata Systems, Flash Goddess, froglogic, GoingToMeet.com, Google, Helmi Technologies, IBM, ICEsoft, ILOG, Infragistics, IT Mill, ITtoolbar, JackBe, JetBrains, Kaazing, Kapow Technologies, Krugle, Lazslo Systems, Lightstreamer, M/Gateway Developers, Methods & Tools, Microsoft, Nexaweb, OASIS, OpenSpot, OpSource, Oracle, Parasoft, Passport Corporation, PushToTest, qoodxoo, Quasar Technologies, Rearden Commerce, Servoy, SmartClient/ Isomorphic Software, SnapLogic, Sun Microsystems, Tele Atlas, telerik, The Thomson Corporation, ThinWire, TIBCO Software, TileStack, Universal Mind, Vertex Logic, Visible Measures, Visual WebGui, Web Spiders, Webtide and Zapatec.

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis. To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

The Most Distinguished AJAX Faculty at the Upcoming
October 20-22, 2008 Conference San Jose, CA
SYS-CON’s upcoming “6^th International AJAXWorld RIA Conference & Expo” faculty includes such distinguished speakers as: Brad Abrams (Mcirosoft), Christopher Allen (iPhoneWebDev.com), Jeffrey Barr (Amazon), David Boloker (IBM), Bob Buffone (Nexaweb), Max Carlson (Openlaszlo.org), Dave Carroll (Salesforce.com), William Cava (Ektron), Roberto Chinnici (Sun Microsystems), Jeremy Chone (Nexaweb), Douglas Crockford (Yahoo), Jnan Dash (Curl), Andy Denmark (TripIt), Ali Diab (AdMob), Jon Doyle (CommuniGate Systems), Jim Driscoll (Sun Microsystems), John Fallows (Kaazing), Eric Farrar (Sybase iAnywhere), Jon Ferraiolo (IBM), Marcus Franz (BF Blogform Search), Chuck Freedman (Ribbit), John Fronckowiak (IDC Consulting), Michael Galpin (eBay), Evan Gerber (Molecular), Michael Girouard (Magani Caruso Dutton), Dan Gisolfi (IBM), Ted Goddard (ICEsoft), Sue Googe (Edream Solutions), Laurie Gray (OneSpring), Jeremy Grelle (SpringSource), Mike Grushin (feedbackFX), Arun Gupta (Sun Microsystems), Scott Guthrie (Microsoft), Wesley Hales (JBoss/Red Hat), Brent Hamby (NextDB.net), Geoff Hendrey (NextDB.net), Michael Ho (Quasidea Developments), Billy Hoffman (HP), Pieter Humphrey (Oracle (BEA)), Kingsley Idehen (OpenLink Software), Jonas Jacobi (Kaazing), Christophe Jolif (ILOG), Yehuda Katz (EngineYard), Chris Keene (Wavemaker), Charles Kendrick (Isomorphic), Howard Kiewe (Info-Tech Research Group), Ed Kiraly (ILOG), Roger Kitain (Sun Microsystems), John Krahulec (Bizwhazee), Senthil Krishnapillai (Sybase iAnywhere), Chris Laffra (IBM), Peter Laird (Oracle), Jan Linden (Global IP Solutions), Kevin Lynch (Adobe), Stephen Maryka (ICEsoft), Dave Meeker (Roundarch), Mark Meeker (Orbitz Worldwide), Ryan Moquin (BEA Systems), Greg Murray (Aptana), Guy Naor (Morph Labs), Kevin Nilson (E*Trade), Michael Oliver (Corent Technology), Adam Polansky (Travelocity), Matthew Quinlan (Appcelerator), Tatiana Nasser Rafique (SS & C Technologies), Juan Camilo Ruiz (Oracle Development Tools for JDeveloper/ADP), Ben Rushlo (Keynote Systems), Frank Salim (Kaazing), Chris Schalk (Google), Andy Schwartz (Oracle), Bill Scott (Yahoo), Ian Shelby (Gen X Design), Shay Shmeltzer (Oracle JDeveloper), Karthik Shyamsunder (VeriSign), Raghavan Srinivas (Sun Microsystems), Peter Svensson (Nethouse AB), Nicholas Thomas (Finicity), Rob Tweed (M/Gateway) Kirstan Vandersluis (XAware), James Ward (Adobe), Coach Wei (RazorSpeed LLC), Adrian Weisberg (Takuan Consulting), Bill Westerman (Create with Context), Elaine Wherry (Meebo) and Dev Worah (Virtusa).