Welcome!

Java IoT Authors: Mike Raia, Liz McMillan, Sematext Blog, Greg O'Connor, Pat Romanski

Related Topics: Containers Expo Blog

Containers Expo Blog: Article

Cloud Computing & Virtualization - IT's Top Two Topics

The shape of IT to come is characterized by virtualization, cloud computing and service-based application delivery

Another confirmation that virtualization, cloud computing and service-based application delivery is set to form an integral part of software application development infrastructures in the decade to come is evident from the shape of an IT event in Las Vegas, Nevada, that starts today. Reporting exclusively for SYS-CON's Virtualization Journal, Adrian Bridgwater looks forward to examining real-world integration and implementation of virtualization technologies in this preview of the event.

Parallels will be staging its fourth industry summit this week at the Mandalay Bay Hotel and Casino in Las Vegas from February 2-4, 2009. Over 1300 attendees have flocked into town, despite the economic meltdown, to learn about what we're told will be the key drivers in the next generation of optimized computing.

For those still doubting the fact, this may be proof enough then that virtualization, cloud computing and service-based application delivery will form an integral part of software application development infrastructures in the decade to come.



The event, known as theParallels Summit 2009, will have a governing theme of cloud computing and this will be expressed in clear terms by the company itself and the partners in attendance this week. Sessions will be structured around fundamental milestones in this IT sector including Software-as-a-Service (SaaS), Automation, Virtualization and other co-related topics. Additionally, Parallels tell us that we will have business leaders (well, I would hope so!) and other experts on hand to share strategic insights on how companies leveraging virtualization technologies can use them to build competitive advantage and survive against the corporate giants who are threatening their market share.

For some publications, such as SYS-CON's Virtualization Journal, this trip was opened up a day early so that journalists and reporters could get acclimated (Nevada in late January is fairly appealing after all) and sniff around to try and get a feel for what might be presented in the coming week. Tuning into the pre-show rumor mill I got a pretty strong sense of what we'll be able to see in the coming week. This event is likely to be pretty hands-on affair with beta version demos of several new products including Parallels Virtuozzo Containers 4.5 for OS-level server virtualization, the Parallels Virtual Automation 4.5 virtualisation management tools and Parallels Server Bare Metal, which is reportedly a hypervisor server virtualization offering.

I hope this event will provide some time to examine real-world integration and implementation of virtualization technologies, I also hope that the partners appear to show a little more unity than the rather fragmented market I saw at the VMworld Europe show this time last year in Cannes, France.

Maybe we can even start to see some more evidence of these technologies being used in everyday computing environments. Virtual Desktop Infrastructure (VDI) appears to be a key area for Parallels right now, so I'm sure this will feature.

So looking to the partners for some comment, I spoke to Cloudmark CTO Jamie de Guerre, he reiterated to me that the hot topic for this show definitely seems to be cloud computing. "Web hosting providers are in a unique position to already have a customer relationship built around a hosted service, through which they now want to expand the services and value they offer to customers. Compare that to other companies looking to offer cloud computing services, which typically need to create a relationship with a customer moving to their hosted service for the first time," said de Guerre.

ISVs like Cloudmark will be showcasing or launching new services to help enable hosting providers to offer additional value added services to customers that help them to increase stickiness, foster their customer relationships and create additional revenue streams.

As a specific example, this week Cloudmark will be launching a new cloud-based email security solution specifically designed for Hosting Providers and the SMB customers they typically serve.

Looking at the program ahead of us: on both days, the conference will break into four different tracts: Service Provider, Technology, Industry and Enterprise – and each will feature its own blend of content.

The Service Provider Track will focus on building competitive advantage, competing against large players in the industry, marketing solutions effectively to end users – essentially I suppose, this segment is focused on improving the bottom line.

The Technology Track will, I am told, allow technical personnel to learn more about Parallels products, interact directly with Parallels engineers and get ideas for improving their service offerings or IT infrastructure.

The Industry track will feature presentations that will focus on specific solutions available in the market now that can, according to Parallels, improve businesses efficiency, productivity etc.

Finally, the Enterprise track is a new track for this year's Parallels Summit and it will supposedly focus on how businesses can automate their internal IT or shift their IT departments into a service provider model.

Note: there will also be a hand-on lab designed for learning more about Parallels and other products, including Parallels Plesk Control Panel, Parallels Plesk Billing, Parallels Virtuozzo Containers and more.

So it looks like a worthy event and, to be honest, all credit to Parallels for pushing forward with this gathering at such a tough time in the world economy.

The corporate 'feel-good' quote today comes in the form of words from Mr John Eng, VP of marketing for Service Provider at Parallels.

"Parallels Summit 2009 looks to be the major event for the Service Provider industry. We are excited to see record attendance - we've got over 1300 registrations among hosters, enterprise IT, VARs/consultants, and ISVs/SaaS players - and all at senior levels of their companies. It's going to be an international event – with over 30 countries represented as over 35% of our audience originates from outside of the United States," said Eng.

Right then! One dollar bill in the nickel slots is my personal limit for any IT symposium in Las Vegas, so I had better get that out the way and get my netbook charged up and my pencil sharpened too!

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Akana has announced the availability of version 8 of its API Management solution. The Akana Platform provides an end-to-end API Management solution for designing, implementing, securing, managing, monitoring, and publishing APIs. It is available as a SaaS platform, on-premises, and as a hybrid deployment. Version 8 introduces a lot of new functionality, all aimed at offering customers the richest API Management capabilities in a way that is easier than ever for API and app developers to use.