Click here to close now.



Welcome!

Java IoT Authors: Jnan Dash, Scott Allen, Bob Gourley, Dana Gardner, Pat Romanski

Related Topics: @CloudExpo

@CloudExpo: Blog Post

Navigating the Fog - Billing, Metering & Measuring the Cloud

The 400,000+ Amazon Web Service consumers await with great anticipation and horror

It's that dreaded time of the month again, the time of the month that we, the 400,000+ Amazon Web Service consumers await with great anticipation / horror. What I'm talking about is the Amazon Web Services Billing Statement sent at beginning of each month. A surprise every time. In honor of this monthly event, I thought I'd take a minute to discuss some of the hurdles as well as opportunities for Billing, Metering & Measuring the Cloud.

I keep hearing that one of the biggest issues facing IaaS users currently is a lack of insight into costing, billing and metering. The AWS costing problem is straightforward enough, unlike other cloud services Amazon has decided to not offer any kind of real time reporting or API for their cloud billing (EC2, S3, etc). There are some reporting features for DevPay and Flexible Payments Service (Amazon FPS) as well as a Account Activity page, but who has time for a dashboard when what we really want is an realtime API?

To give some background, when Amazon launched S3 and later EC2 the reasoning was fairly straightforward, they were a new services still in beta. So without officially comfirming, the word was a billing API was coming soon. But 3 years later, still no billing billing API? So I have to ask, what gives?

Other Cloud services have done a great job of providing a real time view of what the cloud is costing you. One of the best examples is GoGrid's myaccount.billing.get API and widget which offers a variety of metrics through their Open Source GoGrid API.

Billing APIs aside, another major problem still remains for most cloud users, a basis for comparing the quality & cost of cloud compute capacity between cloud providers. This brings us to the problem of metering the cloud which Yi-Jian Ngo at Microsoft pointed out last year. In his post he stated that "Failing to come up with an appropriate yardstick could lead to hairy billing issues, savvy customers tinkering with clever arbitrage schemes and potentially the inability of cloud service providers to effectively predict how much to charge in order to cover their costs."

Yi-Jian Ngo couldn't have been more right in pointing to Wittgenstein's Rule: "Unless you have confidence in the ruler's reliability, if you use a ruler to measure a table, you may as well be using the table to measure the ruler."



A few companies have attempted to define cloud capacity, notably Amazon's Elastic Compute Cloud service uses a EC2 Compute Unit as the basis for their EC2 pricing scheme (As well as bandwidth and storage) Amazon states they use a variety of measurements to provide each EC2 instance with a consistent and predictable amount of CPU capacity. The amount of CPU that is allocated to a particular instance is expressed in terms of EC2 Compute Units. Amazon explains that they use several benchmarks and tests to manage the consistency and predictability of the performance from an EC2 Compute Unit. One EC2 Compute Unit provides the equivalent CPU capacity of a 1.0-1.2 GHz 2007 Opteron or 2007 Xeon processor. They claim this is the equivalent to an early-2006 1.7 GHz Xeon processor. Amazon makes no mention of how they achieve their benchmark and users of the EC2 system are not given any real insight to how they came to their benchmark numbers. Currently there are no standards for cloud capacity and therefore there is no effective way for users to compare with other cloud providers in order to make the best decision for their application demands.

An idea I suggested in a post last year was to create an open universal compute unit which could be used to address an "apples-to-apples" comparison between cloud capacity providers. My rough concept was to create a Universal Compute Unit specification and benchmark test based on integer operations that can form an (approximate) indicator of the likely performance of a given virtual application within a given cloud such as Amazon EC2, GoGrid or even a virtualized data center such as VMWare. One potential point of analysis cloud be in using a stand clock rate measured in hertz derived by multiplying the instructions per cycle and the clock speed (measured in cycles per second). It can be more accurately defined within the context of both a virtual machine kernel and standard single and multicore processor types.

My other suggestion was to create a Universal Compute Cycle (UCC) or the inverse of Universal Compute Unit. The UCC would be used when direct system access in the cloud and or operating system is not available. One such example is Google's App Engine or Microsoft Azure. UCC could be based on clock cycles per instruction or the number of clock cycles that happen when an instruction is being executed. This allows for an inverse calculation to be performed to determine the UcU value as well as providing a secondary level of performance evaluation / benchmarking.

I'm not the only one thinking about this, One such company trying to address this need is Satori Tech with their capacity measurement metric, which they call the Computing Resource Unit (“CRU”). They claim that the CRU allows for dynamic monitoring of available and used computing capacity on physical servers and virtual pools/instances. The CRU allows for uniform comparison of capacity, usage and cost efficiency in heterogeneous computing environments and abstraction away from operating details for financial optimization. Unfortunately the format is a patented and closed format only available to customers of Satori Tech.

And before you say it, I know that UCU, UCC or CRU could be "gamed" by unsavory cloud providers attempting to pull an "Enron", this is why we would need to create an auditable specification which includes a "certified measurement" to address this kind of cloud bench marking. A potential avenue is IBM's new "Resilient Cloud Validation" program, which I've come to appreciate lately. (Sorry about my previous lipstick on pig remarks) The program will allow businesses who collaborate with IBM to perform a rigorous, consistent and proven program of benchmarking and design validation to use the IBM logo: "Resilient Cloud" when marketing their services. These types of certification programs may serve as the basis for defining a level playing field among various cloud providers. Although I feel that a more impartial trade group such as the IEEE may be a better entity to handle the certification process.

More Stories By Reuven Cohen

An instigator, part time provocateur, bootstrapper, amateur cloud lexicographer, and purveyor of random thoughts, 140 characters at a time.

Reuven is an early innovator in the cloud computing space as the founder of Enomaly in 2004 (Acquired by Virtustream in February 2012). Enomaly was among the first to develop a self service infrastructure as a service (IaaS) platform (ECP) circa 2005. As well as SpotCloud (2011) the first commodity style cloud computing Spot Market.

Reuven is also the co-creator of CloudCamp (100+ Cities around the Globe) CloudCamp is an unconference where early adopters of Cloud Computing technologies exchange ideas and is the largest of the ‘barcamp’ style of events.

@ThingsExpo Stories
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...