Java IoT Authors: Stackify Blog, APM Blog, Liz McMillan, Elizabeth White, Yeshim Deniz

Related Topics: Adobe Flex

Adobe Flex: Article

Macromedia-Adobe: Bigness Sure Ain't Badness...

"The Combination Will Enable a Complete, Cross Media, Rich Client Technology Platform"

In the world or architecture, as many of the designers among MX Developer's Journal's readership are well aware, there's a wonderfully erudite theory, with a equally wonderfully dumb name: Bigness.

The Dutch architect Rem Koolhaas wrote, just six years before the turn of the millennium, in 1994, "Bigness is a theoretical domain at this fin de siècle. In a landscape of disarray, disassembly, dissociation, disclamation, the attraction of Bigness is its potential to reconstruct the Whole, resurrect the Real, reinvent the collective, reclaim maximum possibility."

Ignoring the impossibly grand Koolhaasian rhetoric of Bigness as "the one architecture that could survive, even exploit, the now-global condition of the tabula rasa," (not for nothing was Koolhaas dubbed a "rhetorical architect" as well as a creator of real physical buildings!) it seems pretty clear that the Theory of Bigness can also throw light on why two companies like Macromedia and Adobe might opt so enthusiastically to coalesce.

In the world of commercial software, bigness allows what Koolhaas called "Manhattanism without Manhattan" ­ put another way, like a skyscraper-block returned in a single building, a mega-company can facilitate a great variety of programs, and won't be constrained by any grid. Two plus two can, and will, make five.

In this issue, as editor-in-chief Charles E. Brown makes clear in his "New Beginnings" feature, MXDJ celebrates the potential, for designers and developers, in the new amalgamation, as and when it is all ratified and approved in due course.

In terms of bigness, a company with $1.67 billion per annum and one with $422 million is no out-and-out brontosaurus. IBM's annual revenues, after all, are nearly $97 billion and Microsoft's are almost $39 billion. But the particular Adobe-Macromedia combo is definitely a very nifty Tyrannosaurus Rex, with long and slender legs for an animal of its size. Combined with $2 billion joint revenues, it's a formidable new software dinosaur, and achieving such a size will definitely allows many things to happen that would not have been possible before.

As Charles points out in his article, one of the most energetic areas of development in the Adobe-Macromedia future is certain to be software aimed at the mobile market. So we will doubtless be appointing a Mobile Editor soon to the magazine. And we would love to hear, too, from the kinds of people who in the past enjoyed Adobe Magazine, which ­ entirely appropriately ­ moved to the Web in 1999 and flourishes in Australia/New Zealand, South East Asia, and India. The address for article submissions: http://mxdj.sys-con.com/main/proposal.htm -- or send an e-mail to mailto:[email protected]?subject=Article%20Submission%20-%20MX%20Developer%27s%20Journal

Of all the various comments about the developments in April, I like these two the best. First, I liked the way that Adobe CEO Stephen Elop said: "Both Macromedia and Adobe are passionate about creating and enabling great experiences across a wide range of devices and operating systems." Then I liked what Macromedia's Kevin Lynch said: "We will continue to be busier than ever here as we build our next generation tools, servers and client technology, and over time, the combination will enable a complete, cross media, rich client technology platform."

One hears many (frankly) empty utterances before, during, and after the kind of business transaction that is now in train. But both these consummate i-technology professionals seem to have latched on to something almost tangible, indisputable, and that is that the Adobe-Macromedia-in-combination story is more interesting that the story of either Adobe or Macromedia would be solo. Both are forward-looking and both demonstrably recognize that passion pays, that great software will always be in demand ­ as will great developers.

If you want to continue keeping track of this powerful force for innovation around cutting-edge platforms for delivering content and applications, then stay 100% tuned. I know that we all involved in the magazine will! These are truly interesting times.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

Comments (2) View Comments

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.

Most Recent Comments
kentfx 05/25/05 03:57:12 PM EDT

I think there are 2 interfacing issues that are the cause for people being upset about Adobe/Macromedia squishing together into one big blob. They are (1) a lot of us depend on Macromedia products for our careers, and so far they have been great; and (2) Adobe's PDF technology is such an unbelievable piece of crap. We ALL suffer because of that hideous design -- and now the same Adobe geniuses who made PDF's counterintuitive at every possible juncture are going to have a say in Flash technology. It's REALLY DEPRESSING.

MXUser 05/20/05 06:55:57 AM EDT

Stephen Elop is the CEO for Macromedia or at least I thought.

@ThingsExpo Stories
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...