|By Jeremy Geelan||
|April 1, 2009 09:30 AM EDT||
"Sun's strategy is to become the leading provider of technology for both public and private clouds," declares Sun's Sr. Vice President of Cloud Computing, David Douglas, in this Exclusive Q&A with the Conference Chair of Cloud Computing Expo in New York, Jeremy Geelan. "We bring a wealth of technology and experience in systems, software, and datacenters," Douglas continues, "as well as the ability to reach the two major customer segments we address on a daily basis: our large community of developers and our enterprise customers."
Cloud Computing Expo: You’ve been known to claim that Sun has been “Anticipating Cloud Computing for 20 Years” – can you unpack that for us?
David Douglas: Cloud computing is the embodiment of Sun's vision: the Network is the Computer. The Sun Cloud builds upon more than 20 years of network computing innovation, more than 4,000 developers, and open source users that number in the hundreds of millions worldwide. The Sun Cloud leverages our extensive portfolio of technologies and is built on top of open source platforms ranging from ZFS and Java to MySQL and OpenSolaris.
Cloud Computing Expo: The announcement of the Sun Open Cloud Platform created a great deal of interest: tell us what the overall vision is there?
David Douglas: Sun's strategy is to become the leading provider of technology for both public and private clouds. We bring a wealth of technology and experience in systems, software, and datacenters, as well our the ability to reach the two major customer segments we address on a daily basis: our large community of developers and our enterprise customers. We bring cloud computing to these two markets by building the Sun Cloud - a public cloud for developers, students, startups and divisions within larger companies - and the technology behind it, the Sun Open Cloud Platform, as a resource for enterprise customers who want to take advantage of the cost efficiencies of cloud computing but need to keep their data behind their firewall in the form of a “private cloud.” Sun in uniquely positioned with this two-pronged strategy - each part of which supports and extends the other.
Cloud Computing Expo: So interoperability and openness are the key characteristics of a successful Cloud ecosystem, as far as Sun is concerned
Douglas: As cloud adoption takes off, users will be looking to be able to move applications and data from a private to a public to a hybrid cloud and from one public cloud to another. The Sun Cloud is built on the Sun Open Cloud Platform, which leverages the best in world-class open source technologies like Java, MySQL, OpenSolaris and Open Storage to deliver breakthrough efficiencies in cost and scale, and easier and faster software development to help developers build their own open clouds. We envision a world of many clouds – public and private -- that are open and interoperable, which is why we also announced the release of a core set of Open APIs under the Creative Commons license -- which no one else has done. By opening the Sun APIs and other technologies as part of our ongoing commitment to drive open communities, the Sun Cloud will be at the center of an open ecosystem of developers and partners benefiting from these open clouds. We will be making the technologies and architectural blueprints developed for the Sun Cloud available to customers interested in building their own clouds -- enabling private clouds or non-Sun owned and operated public clouds to interoperate with each other.
Cloud Computing Expo: Backing up a moment, what are the main business drivers for this overall technology trend? Is it cost-driven, efficiency-driven, what are the top three drivers?
Douglas: Companies are looking to cloud computing for a number of reasons related to cost, agility and flexibility. Developers are drawn to the flexibility, the ability to self-provision and the speed at which they can acquire compute or storage capacity and get their applications up and running without involving IT. Both the startup and enterprise communities like the economies of cost and scale that clouds deliver. There is alot of underutilized compute and storage capacity out there, and under a cloud model, customers pay only for what they use.
Cloud Computing Expo: And how about from a specifically Sun perspective – how are you leveraging Sun’s breadth of Enterprise IT experience, for example what verticals are leading the adoption of the Cloud?
Douglas: We just announced our first cloud – the Sun Cloud – our public offering focused on the developer, startup, student communities and departmental level deployments within bigger companies. Sun's entire portfolio of open source technologies and systems are being leveraged as part of the Sun Cloud Storage Service and Sun Cloud Compute Service, including VirtualBox, OpenOffice, Open Storage, Java and MySQL. For example, Sun's Open Storage products enabled Sun to build a storage cloud at a lower cost and larger scale than those based on traditional, proprietary storage. And Sun's services and support bring expertise in building some of the largest data centers in the world – extremely valuable in designing and managing the Sun Cloud.
Looking specifically at verticals, we see different application domains driving differences in hardware and software architecture. To that end, we expect to see many clouds catering to different needs crop up along the lines of HPC, Intelligence, Financial Services, Analytics, etc.
Cloud Computing Expo: How big an issue is security for enterprises who wish to migrate toward this kind of an infrastructure wholly or in part?
Douglas: There has been a lot written about security and privacy related to the cloud. It's important to realize that clouds will have different levels of security and providers need to be honest and accurate about what that level of security is with their users. Data privacy is a cornerstone of Sun's approach to compliance with complex, demanding international data regulations, as well as escalating policy and process oriented requirements imposed globally. We've built our business on working with large enterprise customers to ensure the safety of their data. We also have the most secure operating system on the planet, OpenSolaris. Recently, Sun named Michelle Dennedy as the Chief Governance Officer for Cloud Computing. Formerly Sun's Chief Privacy Officer, she now works with Sun's business, technical and legal teams to develop and adhere to the best data governance policies and processes possible for cloud computing to build trust for cloud environments.
Cloud Computing Expo: How crucial is the distinction between Private Clouds and Private Clouds?
Douglas: There's a difference in the particular requirements from organization to organization, which is exactly why we believe in a world of many clouds. The Sun Cloud is ideal for those customers who are unencumbered by regulatory constraints and certain security requirements. For those customers who can't use a public cloud due to regulatory, security or other business constraints and need to keep their data behind their firewall, we'll help them build their own private clouds based on our Sun Open Cloud Platform.
Cloud Computing Expo: And how about management and deployment? Tell about the acquisition of Q-layer. What does this indicate about the future trajectory of Sun’s cloud offerings?
Douglas: The Virtual Data Center (VDC) capabilities enabled by Sun's Q-layer software provide drag-and-drop provisioning of resources, making the Sun Cloud incredibly easy to use. The VDC model significantly reduces the amount of time it takes to create virtual machine images and a virtual data center from hours to minutes. When customers sign up for Sun Cloud, they each are given their own “virtual data center”. The VDC serves much the same purpose as a regular data center but with much greater capabilities and at much lower cost. Using a simple browser or their own software, customers dynamically add virtual servers, networking components, and storage as they are needed, paying only for what they use. Designed for both individuals and teams, users can easily deploy pre-configured virtual applications or popular software stacks based on the operating systems of their choice (Linux, OpenSolaris, or Windows).
Cloud Computing Expo: What does Cloud Computing have to offer to SMBs?
Douglas: It's about economics, not technology. For startups and small departments, the kind of capital expenditures it takes to put a service online may be inconvenient or simply impossible. They don't have the resources to build a datacenter, hire an IT operator or invest in IT equipment. Cloud computing provides a quick on-ramp with low barriers to entry. Customers only pay for what they use. Additionally, choosing a public cloud from a vendor like Sun can deliver physical security, reliability and availability that exceeds what an SMB could cost-effectively provide on their own.
Cloud Computing Expo: You’re not only Sr. VP of Sun’s Cloud BU, you’re also Sun’s Chief Sustainability Officer – what’s the main connection between the Cloud and the trajectory of Greener IT right now?
Douglas: Energy efficiency and cloud computing are synergistic. The cloud enables higher levels of utilization, driving an overall increase in datacenter efficiency. That's good for business and good for the environment.
Cloud Computing Expo: 2009 is a year of obvious challenges, from both a CapEx and an OpEx perspective, for anyone involved with Enterprise IT. Finally, what’s your top tip, as a seasoned software executive, to those other CTOs and VPs of Technology out there right now – especially those working at embattled start-ups who may be looking for some magic bullet to ensure they’re alive (and well) as a company in 2010?
Douglas: Sun CEO Jonathan Schwartz likes to say that “innovation loves a crisis.” If you look back at history, it’s evident that new ideas and new industries are formed during times of crisis. I like to flip that a bit and say “crisis loves an innovator.” It’s not just one person, rather it’s a community of people that come together to tackle problems. It speaks to the power of communities. My advice for companies big and small is to continue to look for opportunities to drive innovation. And, it's more important than ever to be clear about what problem you are solving for your customers. If you can find a cost-savings component that's great, but don't over-rotate on cost. The best companies are still looking for strategic advantage.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 10:30 PM EDT Reads: 1,397
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 27, 2016 10:00 PM EDT Reads: 2,648
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jul. 27, 2016 09:45 PM EDT Reads: 1,992
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 27, 2016 08:00 PM EDT Reads: 2,027
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
Jul. 27, 2016 07:30 PM EDT Reads: 1,084
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jul. 27, 2016 06:45 PM EDT Reads: 2,058
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Jul. 27, 2016 06:45 PM EDT Reads: 1,161
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 27, 2016 04:30 PM EDT Reads: 1,864
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Jul. 27, 2016 04:30 PM EDT Reads: 198
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 27, 2016 04:15 PM EDT Reads: 1,134
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Jul. 27, 2016 04:00 PM EDT Reads: 1,741
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Jul. 27, 2016 04:00 PM EDT Reads: 1,059
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 27, 2016 03:30 PM EDT Reads: 975
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 27, 2016 11:00 AM EDT Reads: 729
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 27, 2016 10:30 AM EDT Reads: 1,233
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 27, 2016 09:45 AM EDT Reads: 485
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 27, 2016 09:30 AM EDT Reads: 2,084
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 27, 2016 09:15 AM EDT Reads: 1,378
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Jul. 27, 2016 09:15 AM EDT Reads: 1,181
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Jul. 27, 2016 09:00 AM EDT Reads: 483