Welcome!

Java Authors: Liz McMillan, Pat Romanski, Yeshim Deniz, Carmen Gonzalez, Yakov Fain

Related Topics: Java, AJAX & REA

Java: Article

Sun’s JavaOne 2009: Business As Usual

New product announcements this year included JavaFX 1.2

In the wake of Oracle's acquisition of Sun Microsystems, many of us questioned whether we would actually see the company's annual JavaOne developer conference and exhibition take place.

Industry commentators and analysts have been postulating over possible the emergence of a new and more commercially driven iteration of the Java programming language and platform. Initial signs of this becoming a reality have come with the announcement of a new Java Store to showcase applications in front the 800 million desktop Java technology users worldwide. So it seemed that overall, it's business at usual at Sun.


Larry Ellison & Scott McNealy at JavaOne 2009 (Photographer: John Todd / Don Feria)

According to the company, the Java Store will contain personal productivity, business and entertainment software presented in an simple user interface that allows users to install applications by dragging them directly onto their computer desktop. Consumers can visit http://store.java.com to sign up for a chance to participate in the Java Store private beta program and developers can visit http://java.sun.com/warehouse to submit applications for the Java Warehouse.

"Java is one of the most ubiquitous and widespread technology platforms the world has ever seen - and its future has never been brighter," said Sun President and CEO Jonathan Schwartz. "The innovations that will be unveiled today, in particular the Java Store, will represent the beginning of a new era for the Java community - one defined by technical brilliance, market innovation and new business opportunities."

The reach of the Java platform now includes: more than 6.5 million Java developers worldwide and more than 7 billion Java devices, including more than 2.6 million mobile devices, 40 million TV set-top boxes and 800 million Java desktops.

Sun's consumer-facing storefront has been brought to light in direct response to what Sun describes as the increasing number of Java developers who have embraced its technology, but have been frustrated at the lack of a clear route to monetization of their work. Built to house Java SE (standard edition) and JavaFX rich Internet applications, Sun hopes that both corporate Java shops and small software startups alike will be able to reach a widening customer audience through this new channel. The Java Store will begin life as a private beta program before its full international roll out. Developers can submit applications to the store's 'Java Warehouse' and, if selected by Sun, their software can progress upward for distribution in the Java Store where it can be delivered to end users via the Java Runtime Environment (JRE).

Frank Cohen, CEO and Founder of PushToTest, produced an excellent set of show comments over the period of the week. Among Cohen's highlighted notes was the fact that Sun Chairman Scott McNealy told the audience "All the way to Mars and the four corners of the world, I'm proud of what you have done with Java."

Cohen himself notes that, "Java is the front-end and middleware in BlueRay video disc players. Demonstrations of JavaFX technology showed very good integration between the user experience and the media delivered on the disc. The BlueRay experience is headed towards what we experience on the desktop: multiple applications open at the same time, alerts, windows, and what looks like a file system."

New product announcements this year included JavaFX 1.2, which includes new cross platform User Interface (UI) controls, faster application start-up, streaming media support and other performance enhancements across desktop, browser and mobile. In addition, JavaFX TV and the Java FX Authoring Tool were previewed at the show. Sun says this is extending the JavaFX vision to bring rich and expressive interactive content to the TV and set-top box environments and allow designers and web developers to visually create JavaFX applications.

"The latest version of JavaFX, combined with updates to Java SE, delivers an enhanced user experience for JavaFX applications," said Jeet Kaul, senior vice president of Java technologies at Sun. "JavaFX opens a vast global market for developers and content authors who want to deploy rich, expressive applications, services and experiences across all the screens of their customers' lives. We continue to strengthen the JavaFX ecosystem by helping to enable more people to create content across more device types and establishing a channel, the Java Store, for developers and ISVs to directly deploy JavaFX applications to hundreds of millions of worldwide Java technology users."

While the Java ecosystem has certainly grown in recent times, there are still areas where Java is comparatively at a standstill. For example, there is no Java on iPhone. PushToTest's Cohen noted that Sun tried to put a positive, even an aggressive, spin on the situation. "For example, Jonathan Schwartz told delegates that JavaFX is available on mobile platforms. To prove the point Schwartz had an executive at RIM talk about the Java experience on Blackberry. In a cleverly crafted statement Schwartz said the top selling smartphone - Blackberry - is a Java phone. He said JavaFX runs on Sony Ericsson, Orange and LG phones." Schwartz also told delegates, "We're shooting for 100s of millions, not 10s of millions," as he took a dig at the iPhone.

Microsoft used its session at JavaOne to talk about its work with the Apache Stonehenge project, which is made up of companies and individual developers who share an interest in testing and establishing interoperability of web standards implementations. The company says it is now extremely focused on server side interoperability to connect heterogeneous systems and made its first contributions to Apache at the start of 2009. As the presenters said, "Middleware is really hard to demo, everybody wants the plumbing fixed but nobody wants to meet the plumber."

Microsoft's contribution to Apache was a sample application called StockTrader 2.0 designed to implement WS-* standards and was designed to demonstrate service-oriented architecture design principles. The company says that, "Interoperability work doesn't stop at the end of the standardization process. In fact, that is where it really starts." Microsoft says that it recognizes that customers want to be able to deploy multiple implementations standards and have the ability to choose the best ones for their scenarios and requirements. This in itself will arguably encourage competition, innovation and ensure the production of better quality software in response to real world market forces.

Making much of the deployment flexibility Sun claims is inherent in OpenSolaris, the company detailed its suitability for running on anything from a single core, right up through to a variety of multi-core environments. As well as a re-architecture of its networking components with technology developed out of Sun's Project Crosbow, the new OpenSolaris release will reportedly feature enterprise-level support that is said to put it on an equal footing with Solaris 10. There is also the addition of Sparc processor support, improved storage technology interfacing, virtualization enhancements and "dozens" of enhancements for developers.

Also making headlines at JavaOne was DTrace, Sun's dynamic tracing framework for the Solaris Operating Environment. Although already in existence for half a decade, DTrace is said to "instrument" software applications dynamically. The instrumentation process (or examination and subsequent configuration management driven analysis of code structure if you prefer) once complete allows an application to be explored at its various different layers (if multi-threaded) so that bottlenecks can be identified and latency issues can be addressed. This can all be done live as the application runs and so is playing a higher role in OpenSolaris 2009.06 in terms of its associated developer tools.

Sun used the JavaOne event to reaffirm its position on the Java landscape and make various product level announcements including several technology updates to the its GlassFish Portfolio. This open source, high-performance web application platform is argued to be the industry's most downloaded application server. Built on leading open source projects, Sun says that the GlassFish Portfolio speeds time to market and improves productivity by offering a pre-integrated and fully-tested open source web application platform. Additionally, Sun used the JavaOne show to announced early access of GlassFish v3 containing a full preview of the forthcoming Java Platform Enterprise Edition 6 (Java EE 6) specification.

"Sun offers virtually the most comprehensive software infrastructure solutions for creating and deploying secure and scalable web and enterprise applications. With GlassFish Portfolio, Sun brings additional simplicity and lower TCO to customers by delivering the highest-scaling and best price-performance application platform. Plus, the early access of GlassFish v3 offers developers a head-start on working with all of the new features of the upcoming Java EE 6 specification, including capabilities for profiles, pruning, extensibility and ease of development," said Karen Tegan Padir, vice president, MySQL and Software Infrastructure at Sun.

Finally, Oracle's Larry Ellison did make an appearance at JavaOne 2009 alongside Scott McNealy himself and if you were wondering what Larry's thoughts are on the future for Java this is what he said. "Oracle has invested more in Java (in terms of dollars) than anybody else. I am determined to expand the Java community and to encourage the Open Office group to build rapidly now. If you want to know more about the future for Java - then just look at its past. I expect very few changes apart from an expanded level of enthusiasm for Java from Oracle."

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Be Among the First 100 to Attend & Receive a Smart Beacon. The Physical Web is an open web project within the Chrome team at Google. Scott Jenson leads a team that is working to leverage the scalability and openness of the web to talk to smart devices. The Physical Web uses bluetooth low energy beacons to broadcast an URL wirelessly using an open protocol. Nearby devices can find all URLs in the room, rank them and let the user pick one from a list. Each device is, in effect, a gateway to a web page. This unlocks entirely new use cases so devices can offer tiny bits of information or simple i...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
TechCrunch reported that "Berlin-based relayr, maker of the WunderBar, an Internet of Things (IoT) hardware dev kit which resembles a chunky chocolate bar, has closed a $2.3 million seed round, from unnamed U.S. and Switzerland-based investors. The startup had previously raised a €250,000 friend and family round, and had been on track to close a €500,000 seed earlier this year — but received a higher funding offer from a different set of investors, which is the $2.3M round it’s reporting."
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital busines...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is new, what is old, and what the future may hold.