PC Magazine and Marketwatch columnist John C. Dvorak was interviewed by SYS-CON.TV's Roger Strukhoff at the JavaOne Conference in San Francisco.

Dvorak held forth on a number of topics, including the new AMD/Intel lawsuit, the viability of Java and Sun, the value of (or lack thereof) of corporate PR, and whether or not a new book about Silicon Valley is really worth reading.

Watch John C. Dvorak live on SYS-CON.TV

During the interview, Dvorak was asked about the relevance of Sun and Java today, given Sun's seeming loss of prestige over the past few years. He noted that Sun had been an unconventional player in its early days, but said that its way of marketing tiself today is outdated. Refusing to do the brand-building marketing activities common to competitors such as IBM and HP, Sun could find itself competing solely on price, an approach that Dvorak says "could get it killed."

The full interview can be found at http://www.sys-con.tv/read/106071.htm