Matt Quinn (pictured), SVP of product strategy for TIBCO Software, contends that many companies with large SOA deployments face two major challenges: how to promote service reuse and how to manage the complexity of a heterogeneous, distributed SOA that includes Java, .NET, and various legacy and packaged applications deployed across the enterprise.

"The solution," Quinn explains, "is to implement service virtualization to make services portable and protocol independent."

He will be giving a session on the topic at the 11th SOA World 2007 Conference & Expo, June 25-27 2007, New York City. The session will cover the different architectural components of service virtualization – mediation, deployment, governance and service management – and the standards that make service virtualization possible.

Quinn has been with TIBCO for over seven years, working a variety of key positions. As an expert in agents and highly distributed complex systems, he is often called upon to help customers solve some of their most challenging integration problems. He has written a PhD thesis on "Distributed Workflow Systems" and is currently completing a book on enterprise architectures.

11th International SOA World 2007 East Will Take Place June 24-27, 2007 in New York City
SYS-CON Events announced today that Laszlo Systems, webMethods, and Trivera Technologies joined SOA World 2007 East Conference & Expo colocated with Enterprise Open Source Conference & Expo as "charter sponsors."

Laszlo Systems is the original developer of the open source platform OpenLaszlo, and provider of Rich Internet Applications and services that advance the Web experience. OpenLaszlo is an XML-native foundation for building next generation Web applications that increase customer retention, conversion and brand loyalty. Laszlo provides comprehensive support services, education, and commercial application modules so that any company can easily make the move to Rich Internet Applications.

webMethods provides business process integration to over 1,400 of the world's largest corporations and government agencies, enabling them to achieve faster business improvements and competitive differentiation. By taking a process-centric approach to integration, webMethods allows customers to reuse their existing IT assets and achieve greater process automation and visibility.

Trivera Technologies is a leading training and consulting company specializing in advanced object-oriented, SOA/component-based, enterprise Java and Web Services. Trivera's training and consulting services enable rapid knowledge transfer and help customers accelerate project time-to-market, increase productivity, and expedite transition to all afore mentioned technologies. Trivera's extensive team of subject matter experts, business engineering consultants, experienced instructors and courseware designers brings years of practical programming experience into every classroom and custom project.

SOA World 2007 East Conference & Expo
According to industry analyst firm Gartner Group, by 2008 more than 60 percent of enterprises will use SOA as the guiding principle when creating mission-critical applications and processes. "Businesses that ignore the potential of SOA will find themselves outpaced by rivals who improve their agility and transform themselves into new kinds of enterprises," says Gartner analyst Yafim Natis.

Topics will include:

Transitioning Successfully to SOA
Federated Web Services
SOA Governance
ebXML
Orchestration
Discovery
The Business Case for SOA
Interop & Standards
Web Services Management
Messaging Buses and SOA
Enterprise Service Buses
SOBAs (Service-Oriented Business Apps)
Delivering ROI with SOA
Java Web Services
XML Web Services
Security
Professional Open Source
Systems Integration
Sarbanes-Oxley
Grid Computing
Business Process Management
Web Services Choreography

Speaker Candidates
Ideal candidates are i-Technology experts who have first-hand experience in the development and/or implementation of Web services, .NET, MX, or Java applications, XML-based technologies, and service-oriented architectures in general. .NET and Java developers involved in building, deploying, or maintaining Web services and IT/IS management involved in IT integration and related issues are also welcome.

If you have something substantive, challenging, and original to offer, you are encouraged to submit a proposal. In the proposal, please highlight previous speaking engagements including classroom or course work. Please provide at least three references with respect to speaking ability, as well as contact information that will allow us to reach you to evaluate presentation skills. Past speakers do not need to provide references.

Enterprise Open Source 2007 East Conference & Expo
In the world of Enterprise Open Source software, the code is free and open but you can pay for things such as support, packaging, and/or reliable distributions. This conference aims to help attendees navigate the choppy waters between what JBoss CEO Marc Fleury calls "the expectations/perceptions of the open source community and the reality of sustaining the kind of software and services that professional IT management can be comfortable signing off on."