Philips Software, in an effort to give customers a comprehensive software-based solution for running high-grade graphics, will embed Hybrid's 3D graphics technology into its J-Ware Java product for mobile devices. Customers will be able to view 3D graphics and stream various media. In addition, Philips becomes a global distributor of Hybrid's 3D graphics solutions.

Already, leading network operators, such as Vodafone, Orange and T-Mobile having, are equipping their 2005 mobile devices with the Java J2ME M3G (JSR 184) standard. The combined Hybrid and Philips solution enhances the performance of mobile handsets and does not require any other hardware or software. It also supports accelerated 3D for extreme graphics performance.

The technology is built on Hybrid's implementations of M3G (JSR 184) and OpenGL ES embedded graphics standards. As a solution based on open standards, it is extremely developer-friendly, letting licensees of Philips's 3D enabled platform to get content from any developer of their choice. Keeping the content market easily accessible promotes diversity among content developers and helps bring rich and appealing content within easy reach of consumers.

Cees Geel, sales & marketing director, Philips Software, said, "Partnering with a leading graphics developer like Hybrid will enable Philips to offer more features with enhanced user appeal. Java games, map visualizations, user interfaces and animated messages all benefit enormously from 3D graphics, giving our customers more options for bringing highly attractive content to consumers."

Hybrid's Panu Wilska, vice president of sales & marketing, said of the partnership, "As a provider of a complete graphics core framework, Hybrid's task is to ensure that the technology works optimally on all hardware configurations. Philips' Java platforms with Hybrid's graphics technology will radically advance the possibilities of graphics content on mobile devices."