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Your SOA Needs BPEL for Orchestration
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Anthony Franco's AJAXWorld Keynote - "RIAs Are Only Valuable If They Are Useful"
Most of what is being produced even by the best Web designers right now is not useful, said EffectiveUI President Anthony Franco in his morning keynote at the 5th International AJAXWorld Conference & Expo in New York City last month. Displaying a Starbucks Coffee site that he called 'awful' and a Target.com site that he called 'not navigable,' Franco recounted how his hunt for bad experiences - sites not talking to their customers - led him to the conclusion that companies are in love with 'shiny objects' rather than actual useful and engaging online experiences.
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