Click here to close now.

Welcome!

Java Authors: Ruxit Blog, Carmen Gonzalez, Pat Romanski, Elizabeth White, Yeshim Deniz

Related Topics: Cloud Expo, Java, Microservices Journal, .NET, Virtualization, Web 2.0

Cloud Expo: Article

GreenButton Uses Multiple Clouds for Big Compute

The company is targeting financial services, media and entertainment, aerospace, oil and gas, and biotech

The inspiration for GreenButton was the devilishly complicated battle scene in the 2003 movie "The Lord of the Rings" that its founder Scott Houston pulled together in two weeks for director Peter Jackson against all odds. It was accomplished in record time with thousands of servers and little sleep.

Fade to today. The GreenButton start-up claims its newfangled Cloud Fabric is the first server solution to let users - both the enterprise and service providers - deploy, manage and run compute-intensive applications in either private or public clouds or, for that matter, in multiple multi-tenant clouds.

It's talking about what it calls "Big Compute," basically deploying as much supplementary processing power as the cloud can provide. Thousands of cores spun up in 20-30 minutes at a fraction of the usual cost.

An SGI and Compaq veteran, Houston says, "Cloud computing has been focused on running general-type applications with low memory and CPU requirements. We believe the future of cloud computing is to bring the applications that most people have said ‘will never run in the cloud' to the cloud."

He claims to be seeing exceptional growth and adoption of his widgetry among High Performance Computing and technical computing users looking for a highly scalable, robust, cost-effective solution.

The company is targeting financial services, media and entertainment, aerospace, oil and gas, and biotech. It has partnerships with Pixar, SAP and some ISVs.

Enterprises are meant to run Cloud Fabric to manage workloads in their private clouds and then burst to public clouds when needed.

Only approved jobs are sent to the public cloud and only when on-premise capacity is exhausted. The job is matched to the cloud with the right SLA and price. The architecture is designed so the cloud handles failures and transient error conditions. Porting between clouds is supposed to be easy.

Apparently any application that can scale across multiple nodes can make use of GreenButton including highly parallel workloads, Big Data analysis and Message Passing Interface (MPI) applications.

The company says it's currently running rendering, animation, simulation, bioinformatics, audio/video indexing and captioning, geological analysis and Monte Carlo computations.

This Cloud Fabric stuff is also supposed to let service providers integrate and sell the solution to their ISV and enterprise customers.

They can run the platform on their own cloud infrastructure or on a public platform like Amazon, Windows Azure, VMware vCloud or Dell Cloud Services. OpenStack support is in the works. GreenButton was named Microsoft's Global Cloud Partner last year.

According to Dell cloud evangelist Stephen Spector, "GreenButton has earned the reputation as the best provider of HPC and on-demand computing solutions in the business. With Cloud Fabric, we are able to differentiate our cloud offering and drive utilization, giving our customers a proven Software-as-a-Service solution to help them get the most out of the cloud with the least amount of effort. Cutting time-to-market at a fraction of the cost is invaluable to all."

The company also offers a hosted managed service where it runs GreenButton in one or more public clouds for ISVs that don't have their own infrastructure but want to market a cloud-based service that their customers can take advantage of with the push of a button.

The New Zealand cloudbursting start-up is hawking a centralized multi-cloud management toolkit and SDK called GreenButton Mission Control.

It includes a development emulator to enable workloads and commercial features around billing, reporting and chargeback for granular visibility into cloud use and costs. The emulator is used to test and verify application integration prior to cloud deployment.

It also includes data synchronization tools for the cloud called GreenButton CloudSync, a seamless way to migrate data iteratively into the cloud as well as define custom data extraction for integration with other data sources that can automatically synchronize nominated files with the cloud. (Got that?)

Files can be as big as can be sensibly uploaded and downloaded to and from the cloud over the Internet. If they're so big that it's impractical to send them over the Internet, a physical disk can be shipped to the cloud provider to be uploaded or downloaded directly.

Only owners of the files uploaded to GreenButton can access them or the results of their job. After a job runs, GreenButton wipes the data from that compute node before it's allowed to process another job. All communication with GreenButton is secured using SSL so files and jobs can't be intercepted on the wire.

GreenButton services are exposed to clients via Web Services accessible from Windows, Mac OS X and Linux desktops and, in the rare case mobile devices complements of an integrated green button. Ditto desktop applications like Numerix and Deep Exploration. A green button can also be plugged into Office apps.

The GreenButton Q&A says its platform tracks the number of milliseconds that end customers use a third-party application and charges this aggregated time to the user's GreenButton account. It's an hourly rate and includes the compute and storage costs, GreenButton's management fee, and the software license.

Usage reports can be downloaded from Mission Control, with information about usage at the organizational, departmental and individual level. It provides this data as CSV files so they can be imported into Excel or some other financial tool and compared against budgeted numbers. Users can also get an itemized bill to drill down into how individual applications and jobs are tracking against budget.

GreenButton prices its platform-agnostic widgetry by asking would-be users how much time they've got and what they've willing to pay. Figure a company will pay $75,000 along with a $7,500 fee for each app. The integration work should probably take no more than a couple of weeks.

The company is working on angel investments and a $4 million A/B round from a couple of New Zealand VCs. It has offices in Seattle and San Jose along with East Coast ambitions and an unidentified telco account in Europe.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY., and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool f...
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, expos, concerts, conferences, and sporting events annually, helping them reach millions of individuals ...
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that prevent them from doing so. The Company is uniquely positioned to help address these challenges thro...
BroadSoft on Tuesday announced that it is a recipient of the 2014 Frost & Sullivan Market Leadership Award in the Hosted/Cloud Internet Protocol (IP) Telephony market for Latin America. According to Frost & Sullivan market research, the Latin America (LATAM) hosted/cloud Internet Protocol (IP) telephony market, including integrated unified communications and collaboration (UC&C) applications, is currently experiencing a rapid growth trajectory and is expected to exhibit a tenfold rise in annual revenues in the 2013-2020 period. With more than 600 cloud deployments internationally, BroadSoft w...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
SYS-CON Events announced today that StorPool Storage will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. StorPool is distributed storage software that allows service providers, enterprises and other cloud builders to run data storage on standard x86 servers, instead of using expensive and inefficient storage arrays (SAN).
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...
Sonus Networks introduced the Sonus WebRTC Services Solution, a virtualized Web Real-Time Communications (WebRTC) offer, purpose-built for the Cloud. The WebRTC Services Solution provides signaling from WebRTC-to-WebRTC applications and interworking from WebRTC-to-Session Initiation Protocol (SIP), delivering advanced real-time communications capabilities on mobile applications and on websites, which are accessible via a browser.
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
SYS-CON Events announced today that Tufin, the market-leading provider of Security Policy Orchestration Solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. As the market leader of Security Policy Orchestration, Tufin automates and accelerates network configuration changes while maintaining security and compliance. Tufin's award-winning Orchestration Suite™ gives IT organizations the power and agility to enforce security policy across complex, multi-vendor enterprise networks. With more than 1...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cloudian, Inc., is a Foster City, California - based software company specializing in cloud storage software. The main product is Cloudian, an Amazon S3-compliant cloud object storage platform, the bedrock of cloud computing systems, that enables cloud service providers and enterprises to build reliable, affordable and scalable cloud storage solu...