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Web 2.0: Blog Post

Business Challenge: Garmin International Satellite Navigation Web Content Management

Enterprise Web Content Integration Software Delivers Content "Mashups"

A good example of  today's enterprise web integration and scalability prowess can be seen in Jahia's deployment of the WCMS technology for Garmin International Inc., a subsidiary of Garmin, the global leader in satellite navigation. By using Jahia.com, Garmin has been able to create 9 intuitive interactive websites, including the all new location-based phone Garmin-Asus nüvifone site, as well as Garmin's international sites for the USA, China, Japan, France, Germany, Australia, Spain, the UK and Singapore. These sites provide invigorating user experience and the opportunity to delve deep within the Garmin International product lineup.

The Jahia-based home page of Garmin International features an interactive flash application and three separate feeds that import information directly to the home page. Garmin back-office account users have the ability to modify the site layout and add content via blog style entries and RSS feeds. Additionally, Jahia allows for the easy creation of drop down navigation with the simple click of a button. The language setting in the Garmin International site is easily switched using a drop-down menu with variable choices and allows for the easy integration of variable language preferences.

Garmin International's sites also allow for the easy integration of variable products, including those for road, trail, water, or fitness. Users can select a product to get detailed specs, view pictures, find accessories, and buy updates. Users can also locate area retailers.

The Garmin International sites fully retain RSS reader functionality; host a blog with full interactivity, offers career opportunities with personal login capabilities, and current press releases updated through feeders. Other capabilities allow Garmin Site Administrators to import relevant information, track followers, and utilize growing features in web technologies.

Garmin International showcases seamless interaction, smooth layout and transition, and complete integration of Jahia's intuitive WCMS solutions.

"In order to showcase their rich product offering online, Garmin needed a robust and fully interoperable Web Content Integration Software solution featuring portal, multi-language, multisite management and globalization capabilities. In addition, Garmin wanted to be able to roll out new websites quickly. For example, the new site dedicated to the revolutionary nüvifoneTM. With Jahia, Garmin was able to effectively deliver rich online messages, while realizing dramatic savings on implementation costs - on average three times cheaper than traditional vendors were. Additionally, Garmin  obtained both tangible and intangible benefits by accelerating time to market - measured as twice as fast as compared to prior rollouts- and empowering their non-technical marketing resources to take control of web content," Explained Emmanuel Garcin, Vice President & General Manager, Jahia North America.

Jahia is the leader of the emerging category of enterprise web content integration software, meeting the demands for new tools that enable contextual, agile and simplified information exchange and collaboration on the internet. Facing a variety of third party content, often coming from global teams, working on a series of different levels and types of operating systems, standards and software,  today's enterprises are in urgent need of one all-including simplifying integration tool that makes the increasing diversity of heterogeneous infrastructures manageable within their web projects. Jahia solves the problem, delivering the competitive advantage with Enterprise Web Content Integration software that neatly integrates DMS and portal features, allowing enterprises to deliver "mashups" and a variety of value added applications such as CRM, ERP, online shops or product information to one single level.

More Stories By Xenia von Wedel

Xenia von Wedel, Tech blogger and SVP of Transform PR/San Francisco- Mountain View. She mainly writes about B2B solutions, social media and open source software. Transform Public Relations is a full-service PR agency, serving clients in a variety of industries worldwide. The agency is focused on thought leadership content creation and syndication, media outreach and strategy. Buy her a coffee if you like her article: http://xeniar.tip.me

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